Run planning, pricing and product data your way.
Turn on AI when you’re ready.
Digital Wave builds the applications retailers and consumer brands run on: product data, planning, allocation and lifecycle pricing, on one platform, with AI you control process by process.
Set the dial.
Every process runs Off, Assist or Automate. Start with Off, the way enterprise software has always worked, and change it any time.
Start small.
Begin with one process or one capability. Add the rest when it earns its place.
Start with answers.
Our sister company WaveAgent runs a free diagnostic on the data you already have. Nothing to install, and you get ranked findings, each sized in dollars.
Five applications. One platform.
We do a few things and do them well. Each application is in production with retailers and consumer brands, and each one runs on the ONE Platform.
Product data
Product data overview →Merchandising
Merchandising overview →One platform under every application.
Every Digital Wave application shares the same product, location and supplier data, the same workflow engine, and the same controls for AI. The second application goes faster than the first.
- One data model across product data and merchandising
- Approvals, audit trail and rollback built in
- API-first connections to your ERP, commerce and store systems
- One place to set how much AI each process uses
Use as much AI as you want. Or none.
AI is built into every application, and you decide how much each process uses. Off is a complete, supported way to run. Move up when you trust it, and move back whenever you like.
Set per process on the ONE Platform. Every setting is reversible, and every change is logged with who approved it.
Built for the way retail actually runs.
Proven applications
Five applications retailers and consumer brands run in production today. Not a catalog of everything.
AI at your pace
Off, Assist or Automate, set per process, reversible, with approvals and a full audit trail.
People stay in charge
AI suggests, people approve. Nothing changes a price, a plan or a product record outside the rules you set.
One foundation
Every application runs on the ONE Platform: one data model, one workflow engine, one place to control AI.
Start small
Begin with one process or one capability and grow into the rest without changing platforms.
Built by operators
A team that has run merchandising, pricing and product data at retailers and brands, not generalists.
Running at retailers and brands of every size.
From a $300M luxury retailer to some of the largest companies in retail and consumer health.
Runs allocation on Digital Wave.
Manages pricing on Digital Wave across more than a million SKUs.
Runs its master data on Digital Wave.
Manages product information on Digital Wave.
“Digital Wave is as critical to our business as our ERP and e-commerce platform.”
“We chose Digital Wave because of the strength and commitment of their team.”
“They support our unique processes and the accurate, high-quality product data our partners expect.”
Start with answers.
WaveAgent, our sister company, runs a free diagnostic on the data you already have. Send five standard exports, or as much data as you can share. Nothing to install. You get a ranked list of findings, each sized in dollars.
Opens waveagent.ai in a new tab.
AI Solution of the YearRetailTech Breakthrough Awards, 2026
Top AI Native Consumer Brand PlatformRetail Tech Insights, 2025
Best Breakthrough Technology Solution, Runner-UpVIP Awards, 2025See it running on your process.
Tell us the process you want to run better. We’ll show you the application, the dial and how you’d start.