Investing in generative AI, in conjunction with Product Experience Management (PXM), empowers retailers, brands, and consumer product companies to revolutionize their product onboarding and management workflows on their websites. By harnessing the power of generative AI, businesses can streamline the process of onboarding new products, managing product attributes, product copy, and digital assets. The integration of generative AI with PXM offers seamless collaboration, efficient data management, and optimized workflows throughout the entire product lifecycle on the website.
Benefits of Combining Generative AI and PXM
With PXM’s capabilities, businesses can efficiently manage and curate product attributes, ensuring accurate and relevant information for each product. PXM also facilitates the management of product copy, allowing businesses to create compelling and consistent product descriptions, features, and benefits. Additionally, PXM enables the centralization and organization of digital assets, such as images and videos, ensuring they are easily accessible and properly associated with the corresponding products.
The integration of generative AI enhances the product onboarding process by automating and expediting tasks. Generative AI algorithms, powered by the capabilities of the data science lab, can analyze product attributes, market trends, and customer preferences to provide valuable insights and recommendations for successful product onboarding. This reduces manual effort and accelerates the time to market for new products on the website.
Moreover, the data-driven decisions facilitated by generative AI and PXM ensure that the products presented on the website align with customer preferences, increasing customer satisfaction and engagement. The combination of generative AI and PXM also enhances the overall product experience, providing customers with accurate and appealing product information, leading to better purchasing decisions.
In summary, investing in generative AI and leveraging PXM for managing product attributes, product copy, and digital assets enhances the product experience management on websites for retailers, brands, and consumer product companies. It enables seamless collaboration, efficient data management, and optimized workflows throughout the product onboarding process. By embracing the power of generative AI and PXM, businesses can streamline and automate tasks, ensuring accurate and appealing product information, and ultimately delivering a superior product experience to their customers.
Digital Wave’s AI-Powered PXM
Digital Wave offers the ONLY product experience management solution with generative AI built directly into its platform. Our AI-powered PXM helps tell each product’s best story curated specifically for each channel where consumers shop—our customers are seeing incredible results! Get in touch with our team to learn more.