Digital Wave Technology CEO Speaks at Fashinnovation 2023

PONTE VEDRA, FL, USA, September 14, 2023 — Digital Wave Technology, a leader in AI solutions for retailers, brands, and CPG companies, is excited to announce Lori Schafer’s participation in the prestigious Fashinnovation event, the largest global gathering at the intersection of fashion and innovation. 

Fashinnovation brought together visionaries and industry leaders from around the globe to explore the transformative power of technology in the fashion industry. 

Lori Schafer, CEO of Digital Wave Technology, participated in a compelling session that illuminated the boundless potential of Generative AI (GenAI) in reshaping luxury retail, enhancing creativity, and ushering in new horizons in the world of fashion. 

The main takeaways from Ms. Schafer’s session at Fashinnovation include: 

  • AI is the ultimate co-pilot. AI is not intelligent enough to replace humans at their jobs. Humans must supply the brainpower to innovate and design, and AI can support by performing tasks under human supervision. 
  • AI will reshape luxury retail. GenAI is revolutionizing luxury retail by providing tools for personalization, creativity, and efficiency that were previously unimaginable. 
  • AI enhances marketing for retailers and brands. With GenAI, marketing teams can streamline tasks like writing product descriptions, assigning product attributes, creating compelling images and copy for advertising campaigns, and more. 

Ms. Schafer expressed enthusiasm about the event, stating, “Fashinnovation provided a remarkable platform to showcase the potential that Generative AI has to enhance many aspects of the fashion industry. The limitless potential of AI-powered solutions in retail is here, and fashion organizations are beginning to embrace this future.” 

Digital Wave Technology is committed to pioneering AI solutions that empower all consumer-focused organizations to unlock their full potential and stay at the forefront of innovation. 

For more information about Digital Wave Technology and its AI solutions for the fashion industry, please visit 

About Digital Wave Technology 

Digital Wave Technology is a strategic partner to brands and retailers in accelerating omnichannel sales and brand equity. Providing the single source of truth for all product data, Digital Wave’s AI / Generative AI-based enterprise platform and solutions unify the entire product journey from item creation, product management, marketing, merchandising and syndication. Results include higher conversions, accelerated speed-to-market, heightened efficiency, expanded product offerings, fewer product returns, and an unparalleled consumer experience. 

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