Digital Wave Technology Featured in Ecommerce Times: AI Key to Better Business

PONTE VEDRA BEACH, FL, USA, December 13, 2023 — Digital Wave Technology, an innovative provider of AI/Gen AI solutions for the retail, consumer brands, and healthcare sectors, is proud to announce that its CEO Lori Schafer has been featured in a recent Ecommerce Times article titled “AI No Longer Curiosity for Retailers but Key to Better Business: Report”

The Ecommerce Times article, authored by John P. Mello Jr., delves into the important role of AI in modern retail. A report released Monday by Coresight Research and Digital Wave Technology outlined how generative AI technology is being used to enhance product design, automate the creation of products, improve the definition of products, accelerate the creation of advertising ideas, and power product development.

Ms. Schafer, an industry thought leader, shared, “Generative AI can also accelerate the brainstorming process in advertising, the report noted, by creating text, voice, video, and image content. Creative professionals can be resentful of technology invading their turf, but that’s not the case with AI, maintained Lori Schafer.

“The copywriter still has to be the pilot, and AI is the copilot,” she told the E-Commerce Times. “The copywriter tells the AI what to look for, and the AI takes a lot of the tedious work away so the copywriters can focus on the strategy of what they’re writing.”

“It’s freeing up their time from the menial tasks, so copywriters end up loving the solution,” she said. “It’s making their job more meaningful.”

Digital Wave Technology customers are seeing valuable, measurable impact such as increased conversions, enhanced customer experience, a significant boost in efficiency, and improved profitability.

Digital Wave Technology remains at the forefront of AI-driven innovation, offering retailers brands healthcare cutting-edge solutions for efficient operations, enhanced creativity, and continuous improvement. For more information on Digital Wave Technology and its generative AI solutions, visit

About Digital Wave Technology 

Digital Wave Technology provides turnkey and extensible enterprise AI applications that meet the business-critical needs of global corporations in consumer industries including retail, consumer goods, and healthcare. The company’s single integrated analytical platform offers packaged and extensible applications, as well as the flexibility for rapid development of new solutions, giving customers a competitive edge. Its strategy hinges on relentless innovation and a commitment to delivering unparalleled value through business-use-case-driven technology with impeccable customer service. Digital Wave Technology laid its foundation in enterprise Product Information Management and Master Data Management which now serves as the common data model underpinning an ever-growing list of relevant solutions, including Product Experience Management, category management, price & promotion optimization, and Maestro AI for content and marketing. Learn more at

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