Digital Wave Technology CEO’s Insights Featured in Retail Today’s Q4 Executive Roundtable

PONTE VEDRA, FL, USA, December 20, 2023 – Lori Schafer, the CEO of pioneering AI solutions provider for the retail and consumer brands industry Digital Wave Technology, has been featured in Retail Today’s Q4 Executive Roundtable report titled “Redefining Retail: A Year of Transformation, Agility, and AI Ascent.” The report gathers insights from executives in the retail and retail technology space, offering a compelling narrative of CEOs propelling their organizations towards meaningful contributions, defining the transformative year of 2023 in Retail. 

In her contribution, Ms. Schafer emphasized “In 2023, retail underwent a tech revolution as Generative AI took center state. Almost overnight, it became the talk of boardrooms, with most retailers testing its potential and measuring value. Moving into 2024, every CEO must integrate Generative AI into their strategy for continued success. Retailers quickly saw how GenAI optimizes operational processes to increase team productivity and redirect focus on revenue-centric activities. Two key value drivers emerged: the automation of product content creation with attribute generation and the paradigm shift in AI marketing empowering businesses to craft compelling advertising campaigns at a fraction of the cost. Companies embracing GenAI positioned their brand for unprecedented success.” 

The full report, featuring Digital Wave Technology’s CEO and other industry experts, provides is available at 

For more information about Digital Wave Technology and its AI solutions for retailers, visit  

About Digital Wave Technology 

Digital Wave Technology provides turnkey and extensible Enterprise AI applications that meet the business-critical needs of global corporations in consumer industries including retail, consumer goods, and healthcare. The company’s single integrated analytical platform offers packaged and extensible applications, as well as the flexibility for rapid development of new solutions, giving customers a competitive edge. Its strategy hinges on relentless innovation and a commitment to delivering unparalleled value through business-use-case-driven technology with impeccable customer service. Digital Wave Technology laid its foundation in Enterprise Product Information and Master Data Management which now serves as the common data model underpinning an ever-growing list of relevant solutions, including Product Experience Management, Category Management, Price & Promotion Optimization, and Maestro AI for Content and Marketing. Learn more at   

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