Digital Wave Technology CEO Lori Schafer Named One of Mass Market Retailers’ Most Influential Women

PONTE VEDRA, Fla – (BUSINESS WIRE) – June 17, 2024 – Digital Wave Technology announced that its CEO, Lori Schafer, has been recognized as one of this year’s “Most Influential Women” by Mass Market Retailers (MMR). The prestigious award was presented at MMR’s 2024 Top Women in Retailing event on Tues., June 11 in New York City.

The reception drew senior executives from retailers and consumer packaged goods (CPG) companies nationwide, gathering to honor key female leaders who have made significant contributions to their respective industries. Schafer, the only honoree from a technology company serving retailers and brands, was celebrated alongside several other prominent female leaders from retail and CPG, including CVS, H-E-B, Nestle Life Sciences, Target, Walgreens, Walmart, and others.

Schafer was nominated by industry leaders within the MMR community, highlighting her outstanding leadership and her transformative impact on the retail industry. Under Schafer’s guidance, Digital Wave Technology has become a leader in its space, providing the only AI-native rapid development platform that drives higher revenue, increases efficiency, and boosts profitability for global retailers, consumer goods, and healthcare companies.

“We are incredibly proud of Lori’s achievements and the recognition she has received from Mass Market Retailers,” said Bernie Brennan, Chairman of Digital Wave Technology. “Her vision and dedication have driven our company’s success and significantly influenced the broader retail industry. This award is a testament to her relentless pursuit of innovation and excellence.”

Winning the “Most Influential Women” award follows Schafer’s recognition as a Top Retail Expert of 2024 by RETHINK Retail and a Top Mover and Shaker in Retail 2023 by RIS News, further emphasizing her considerable influence and dedication to advancing consumer brands.

About Digital Wave Technology

Digital Wave Technology provides turnkey and extensible enterprise AI applications that meet the business-critical needs of global corporations in consumer industries including retail, consumer goods, and healthcare. The company’s single integrated analytical platform offers packaged and extensible applications, as well as the flexibility for rapid development of new solutions, giving customers a competitive edge. Its strategy hinges on relentless innovation and a commitment to delivering unparalleled value through business-use-case-driven technology with impeccable customer service. Digital Wave Technology laid its foundation in enterprise Product Information Management and Master Data Management, which now serves as the common data model underpinning an ever-growing list of best-in-class solutions. Learn more at

Media Contacts

Matthew Boncosky

Ketner Group Communications (for Digital Wave Technology)

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