In today’s fast-paced digital landscape, staying ahead of the curve is no longer just an option – it’s a necessity. The world of retail, brands, and consumer packaged goods (CPG) is experiencing an unprecedented digital sea change, where the only … Read More
Author Archives: Sara Meza
Harnessing the Power of Data Governance: A Retailer’s Guide
In today’s data-driven world, retailers and brands are constantly flooded with vast amounts of information. From customer preferences and market trends to inventory management and supply chain analytics, data has become the lifeblood of the retail industry. However, without proper … Read More
The Economic Potential of Generative AI
McKinsey’s recent article, “The Economic Potential of Generative AI” presented fascinating insights into the future of generative AI. We are excited to recap and expand on this thought-provoking piece that explores the immense possibilities and economic impact of industry-changing technology. … Read More
The Transformative Power of Generative AI in Retail and Brand Marketing
In today’s fast-paced world, technology continues to revolutionize the way we work and interact. One such technology that is rapidly evolving and has the potential to transform the retail and brand marketing landscape is Generative AI. This groundbreaking technology, powered … Read More
Unleashing the Power of AI-Powered Product Experience Management: Elevating Website Navigation, On-Site Search, and Organic Search
In today’s hyper-competitive digital landscape, retailers, brands, and Consumer Packaged Goods (CPG) companies are constantly seeking innovative solutions to enhance their online presence and drive revenue growth. As a leader in AI-powered technology solutions, the Digital Wave Technology Product Experience … Read More
Why PIM is Foundational to Composable Commerce
In today’s fast-paced digital landscape, retailers, brands, consumer product companies, and consumer packaged goods companies are all striving to stay ahead of the competition and meet the ever-changing demands of modern consumers. To achieve success, businesses must embrace innovative technologies … Read More
The Importance of PXM in Omnichannel Retail
Product Experience Management (PXM) plays a crucial role in omnichannel retail today. It refers to elevated product information management (PIM) and optimization practices that present compelling products and experiences across various channels and touchpoints, both online and offline. Here are … Read More
What Every CEO Should Know About Generative AI
In the rapidly evolving world of technology, Generative AI has emerged as a groundbreaking force that holds the power to revolutionize work processes for retailers, brands, and CPG companies. Recently, McKinsey published an insightful article, “What Every CEO Should Know … Read More
5 Reasons Why a Retailer Should Use Lifecycle Pricing
Lifecycle pricing is a powerful approach that can provide numerous benefits to retailers! Here are 5 reasons why a retailer should use lifecycle pricing: Maximizing Profitability Lifecycle pricing allows retailers to optimize pricing strategies based on the different stages of … Read More
How Enterprise Generative AI Drives Success in a Rapidly Evolving Business Landscape
Sometimes retailers or brands will ask us how working with Digital Wave Technology, which uses enterprise generative AI, is different than using free or low-cost tools available online. Why should they select an enterprise generative AI solution? Here’s why working … Read More