Digital Wave Platform

Digital Wave Platform

Digital Wave Platform is the powerhouse foundation for rich omnichannel stories that engage customers.

The Single Source of Truth for Product Content

Product data is the fuel for modern commerce. Digital Wave Platform provides a single source of truth so merchandising, sales, marketing, digital commerce, supply chain, and your entire organization–as well as external suppliers and customersstay synchronized with the same product content.

Digital Wave’s modern, scalable cloud architecture is designed to easily connect with retail systemsboth internal and external facingto ensure your product content is compelling, accurate, and everywhere it needs to be.  Tap into the power of the wave!

Orchestrate the Product Journey

Digital Wave orchestrates the roles of your organization to make each product sing!

  • Throughout the product journey, Digital Wave orchestrates the roles of product designers, buyers, merchandisers, planners, marketers, inventory managers, e-commerce teams, copywriters, photographers, and external suppliers.
  • Designed with a configurable and embedded workflow engine, automation, analytics, and user-access security that spans across the entire enterprise, so you can see exactly where a product is in its lifecycle and know what tasks you need to perform for the next step in its journey. 
  • Many departments need to view, add, and edit product content in order to bring it to market, sell it, and fulfill it across all distribution channels. 

The result? Our customers move at digital speed and conduct themselves like a world-class symphony.

Finally, a platform for merchandising, marketing, and analytics!

imac showing Digital Wave Platform's UI

The Digital Wave Platform combines PIM (Product Information Management), PXM (Product Experience Management), MDM (Master Data Management) with Analytics (AI & Machine Learning). 

It provides all the tools, automation, workflow, governance, and smarts that business users need. The platform supports merchandising, marketing, product content enrichment, development, management, and sharing data easily internally and externally.  

Architecture that Delivers Value Today,
Built for Tomorrow

graphic depicting Digital Wave Platform's architecture

Digital Wave is an enterprise-grade, scalable, and flexible platform that adapts quickly to evolving business needs. Through no code configuration UIs, authorized business users can control and modify solution configuration with ease. This puts the power in the hands of team members that need it most – enabling them to add new categories, hierarchies, fields, attributes, and enter new channels in days. 

Workflow brings together internal and external team members, clearly directing who needs to do what by when. It also provides visibility to any bottlenecks in processes and is critical for accelerating speed to market.

Powerful Automation supports all work streams, helps free up users to focus on important tasks, automate romance copy, attribution, categorization, badging, publishing, and more.

Data Governance ensures data quality, which is essential for shoppers to make buying decisions. Digital Wave aggregates, normalizes, and governs data at all times. 

Analytics and Insights help merchandisers, marketers, and digital teams make informed decisions. 

Dashboards provide visibility into all products across all business process stages, and quickly identify bottlenecks. Easily report on all data within the platform.

Product Information Management (PIM) provides full product data management across categories and hierarchies.

Digital Asset Management (DAM) centralizes all media assets, applies unlimited meta data, and dynamic publishing so assets are optimized per destination channel.

Product Experience Management (PXM) takes PIM to the next level. PXM provides content management, versioning, optimized per channel, language, and currency. 

Master Data Management (MDM) allows business and IT to work together to ensure that the enterprise’s data assets are uniform, accurate, consistent, and under appropriate stewardship

Digital Wave Platform Checklist

Omnichannel Solutions

Feature Functions


Product Experience Management (PXM) Suite

PXM Suite takes PIM to the next level, enabling content and media optimized for each channel, language, and currency.

Master Data Management (MDM)

MDM controls, secures, and organizes the product lifecycle.