Digital Wave Platform
Digital Wave Platform
Digital Wave Platform is the powerhouse foundation for rich omnichannel stories that engage customers.
The Single Source of Truth for Product Content
Product data is the fuel for modern commerce. Digital Wave Platform provides a single source of truth so merchandising, sales, marketing, digital commerce, supply chain, and your entire organization–as well as external suppliers and customers–stay synchronized with the same product content.
Digital Wave’s modern, scalable cloud architecture is designed to easily connect with retail systems–both internal and external facing–to ensure your product content is compelling, accurate, and everywhere it needs to be. Tap into the power of the wave!
Orchestrate the Product Journey

Digital Wave orchestrates the roles of your organization to make each product sing!
- Throughout the product journey, Digital Wave orchestrates the roles of product designers, buyers, merchandisers, planners, marketers, inventory managers, e-commerce teams, copywriters, photographers, and external suppliers.
- Designed with a configurable and embedded workflow engine, automation, analytics, and user-access security that spans across the entire enterprise, so you can see exactly where a product is in its lifecycle and know what tasks you need to perform for the next step in its journey.
- Many departments need to view, add, and edit product content in order to bring it to market, sell it, and fulfill it across all distribution channels.
The result? Our customers move at digital speed and conduct themselves like a world-class symphony.
Finally, a platform for merchandising, marketing, and analytics!

The Digital Wave Platform combines PIM (Product Information Management), PXM (Product Experience Management), MDM (Master Data Management) with Analytics (AI & Machine Learning).
It provides all the tools, automation, workflow, governance, and smarts that business users need. The platform supports merchandising, marketing, product content enrichment, development, management, and sharing data easily internally and externally.
Architecture that Delivers Value Today,
Built for Tomorrow


Digital Wave is an enterprise-grade, scalable, and flexible platform that adapts quickly to evolving business needs. Through no code configuration UIs, authorized business users can control and modify solution configuration with ease. This puts the power in the hands of team members that need it most – enabling them to add new categories, hierarchies, fields, attributes, and enter new channels in days.

Workflow brings together internal and external team members, clearly directing who needs to do what by when. It also provides visibility to any bottlenecks in processes and is critical for accelerating speed to market.

Powerful Automation supports all work streams, helps free up users to focus on important tasks, automate romance copy, attribution, categorization, badging, publishing, and more.

Data Governance ensures data quality, which is essential for shoppers to make buying decisions. Digital Wave aggregates, normalizes, and governs data at all times.

Analytics and Insights help merchandisers, marketers, and digital teams make informed decisions.
Dashboards provide visibility into all products across all business process stages, and quickly identify bottlenecks. Easily report on all data within the platform.

Product Information Management (PIM) provides full product data management across categories and hierarchies.

Digital Asset Management (DAM) centralizes all media assets, applies unlimited meta data, and dynamic publishing so assets are optimized per destination channel.

Product Experience Management (PXM) takes PIM to the next level. PXM provides content management, versioning, optimized per channel, language, and currency.

Master Data Management (MDM) allows business and IT to work together to ensure that the enterprise’s data assets are uniform, accurate, consistent, and under appropriate stewardship
Digital Wave Platform Checklist
Omnichannel Solutions
- Product Information Management (PIM)
- Digital Asset Management (DAM)
- Product Experience Management (PXM)
- Master Data Management (MDM)
- Visual Merchandising (PLP Sequencing)
- Customer and Supplier Portals
- Print Catalog and Store Signage
- AI & Machine Learning
Feature Functions
- Full product lifecycle, channel, and performance visibility
- Enterprise workflow with serial, parallel, and optional steps
- Automation to drive efficiency across business processes
- Extendable data model via point-and-click configuration
- Data governance
- Multi-brand, multi-region, multi-lingual
- Dynamic views with user read / write / mass update controls
- Low / no code, highly configurable, designed for non-technical users
- Notifications & alerts
- Built in chat & collaboration for internal and external resources
- Flexible and automated reporting
- Turn-key connectors to common ERPs, e-commerce platforms, and marketplaces
Architecture:
- Cloud native, highly scalable, enterprise-grade
- API-first with micro services
- Multiple data domains — product, vendor, location, time
Product Experience Management (PXM) Suite
PXM Suite takes PIM to the next level, enabling content and media optimized for each channel, language, and currency.
Master Data Management (MDM)
MDM controls, secures, and organizes the product lifecycle.