Merchandising
What is Merchandising?
With Digital Wave, surf past legacy merchandising and planning software built with siloed digital and physical product locations, attributes, and categories.
Only with Digital Wave do merchandisers experience “The Power of One.” One platform, one data model, and one rich set of product information that allows better decision making, ease of use, and efficiency like you’ve never seen before!
Merchandise Planning
Maximize sales and margins by creating consumer-focused, tailored assortments across both digital and physical channels that meet local demand. Streamline planning and product selection by integrating top-down financial and bottoms-up assortment planning with best-in-class workflow, artificial intelligence (AI), and configurable workflow, KPIs, and business rules.
With better plans and more productive market visits, ensure the right inventory is available at the right times in the right locations.
Advanced Category Management
Manage the category tree and all associated metadata and SEO information required for your website(s) and marketplaces.
Easily assign products to categories using advanced rules-based automation and specific strategies, across periods of time. Take it a step further using AI to recommend which products should be assigned to which categories based on basket information or other strategic criteria.
Visual Merchandising
Digital Wave Visual Merchandising provides hands-on control over Product Listing Page (PLP) sequencing for digital teams!
Easily create PLP layouts using drag-and-drop, or algorithmically create pages driven off any number of criteria such as inventory, margins, customer personas, and more! Within minutes, have a variety of layouts saved and ready for approval, giving teams the ability to preview customer experiences in a sandbox before publishing to digital channels.