Product Information Management

Product Information Management (PIM) optimizes product storytelling for a true omnichannel environment.

What is Product Information Management (PIM)?

Product Information Management (PIM) is the process of managing product content, attributes, and related digital assets for use in the sales and marketing of products across channels. It is an essential part of modern commerce. When done well, companies thrive. More often, however, companies do not have the right systems to support product information management at the speed of digital commerce. 

Digital Wave’s Platform is designed for merchandising, marketing, and digital teams to collaborate efficiently internally and with thousands of vendors to centralize, manage, enrich and publish product content across sales channels.





Harness the Power of Digital Wave


Sell More, Reduce Returns

Digital Wave customers increase online conversions, improve margins, accelerate inventory turns, and reduce returns.

How? By sharing rich  product information and digital assets so customers have an accurate expectation of their purchases. 

Work Smarter, Not Harder

Eliminate spreadsheet and email chaos with Digital Wave Workflow.

Internal and external team members are guided to their next task, while providing management with full visibility into any bottlenecks in the process.

A Better Day in the Life

With Digital Wave Automation, handling tasks is a breeze.

Auto categorization? Yes! Auto attribution? Yes! Auto romance copy? Yes! Auto alerts? Yes!

Digital Wave automation helps every team member experience a better day in the life of their roles!

Easy to Use

Users tell us again and again how easy Digital Wave is to use! Not only does it do the heavy lifting via workflow and automation, the UI itself is very intuitive. Business users with admin access can configure nearly all aspects of the solution to meet their needs in minutes. This includes adding new fields, attributes, automation, generating reports and much more, all just a few clicks away!


Data Quality to Count On

Customers expect complete, consistent, and robust product content and rich media. 

Digital Wave Data Governance ensures that all incoming data is quality controlled, validated, and normalized to high standards. 


Movies, Photos, Audio Oh My!

No story is complete without great media to accompany it! Product stories are no different –  sharing videos, images, audio, documents, you name it, can help customers truly experience the product before the sale. 


Unlimited Power

Digital Wave supports an unlimited data model and unlimited hierarchies, categories, attributes, workflows, and channels. Benchmarked for 50M SKUs, Digital Wave is a powerhouse solution for today and flexible for the long term.

Schedule a Product Experience Tour!

Digital Wave Supports the Entire Team

Business Team

Eliminates Spreadsheet Chaos

Streamlines task management


Alerts & Notifications

Role-based views

Financial Results

Single source of truth

Move at Digital Speed

IT Team






API-first Architecture


Self-Service Configuration

Product Experience Management (PXM) Suite

Value statement (will pull from PXM page)

Digital Asset Management (DAM)

Value statement (will pull from DAM page)