Full price, promotions and markdowns, managed as one.
Lifecycle pricing manages an item’s price from launch to clearance as one connected decision: regular price, promotions and markdowns, with the reasoning shown.
“We set the price, run the promotion and take the markdown as three separate decisions.”
What Lifecycle pricing does
- Price optimizationRegular prices set on demand, elasticity and your strategy.
- Promotion planningPlan promotions across channels and see the margin impact first.
- Markdown optimizationMark down what needs it, when it needs it.
- Competitive benchmarkingTrack market moves and respond within your rules.
- ScenariosModel price and promotion options before they go live.
- Explainable recommendationsEvery recommendation shows its reasoning, and every one can be overridden.
As much AI as you want. Or none.
Set on the ONE Platform, reversible at any time, with every change logged.
Manages pricing on Digital Wave across more than a million SKUs.
Where most teams begin
Start with markdowns, where the payback is quickest, then add promotions and regular price.
Add the rest when it earns its place.
What Lifecycle pricing inherits from the platform.
- Shared product and location data
- Workflow and approvals
- Audit trail
- Integrations
- The AI dial
See which markdowns came too early or too late.
A free WaveAgent diagnostic runs on the data you already have. Send five standard exports, or as much data as you can share. Nothing to install. You get a ranked list of findings, each sized in dollars.
From WaveAgent, our sister company. Opens in a new tab.
Talk to us about Lifecycle pricing.
Tell us how you run it today. We’ll show you the application, where most teams start, and how the dial works for your process.