Digital Wave Technology
Product information management

Product content that sells on every channel.

PIM holds your product content and digital assets in one place, gets them complete and on-brand, and sends them to every site, marketplace and retail partner.

The problem

“If the shopper can’t find it or doesn’t trust the listing, they don’t buy it.”

What PIM does

  • Product and asset data in one placeContent, images and documents alongside the master record.
  • Content in your brand voiceDescriptions, attributes and metadata drafted to your standards.
  • SyndicationPublish to your sites, marketplaces and retail partners in their formats.
  • DiscoverabilityContent built for search, marketplaces and AI shopping assistants.
  • Compliance and localizationRegulated claims, languages and regions handled in one workflow.
  • Collaboration and approvalsMerchants, content teams and suppliers working from the same record.
The dial for PIM

As much AI as you want. Or none.

Your team does the work.Your content team writes and enriches every item.
AI recommends. People approve.AI drafts descriptions and attributes in your brand voice, and an editor approves them.
AI acts inside your limits.Content that meets your completeness and brand rules publishes, and the rest goes to review.

Set on the ONE Platform, reversible at any time, with every change logged.

In production
$150B+
Grocer

Manages product information on Digital Wave.

Start small

Where most teams begin

Start with one channel or one category, prove the content lift, then extend.

Add the rest when it earns its place.

Runs on ONE

What PIM inherits from the platform.

  • Shared product and location data
  • Workflow and approvals
  • Audit trail
  • Integrations
  • The AI dial
Not ready to change systems?

See where the money is going first.

A free WaveAgent diagnostic runs on the data you already have. Send five standard exports, or as much data as you can share. Nothing to install. You get a ranked list of findings, each sized in dollars.

From WaveAgent, our sister company. Opens in a new tab.

Talk to us about PIM.

Tell us how you run it today. We’ll show you the application, where most teams start, and how the dial works for your process.