One record for every product, supplier and location.
MDM gives you one governed record for every product, supplier and location, and keeps every downstream system in step with it.
“Every system has its own version of the product, and nobody trusts any of them.”
What MDM does
- Golden recordsOne governed record per product, supplier and location, with full lineage.
- Real-time integrationAPI-first connections keep ERP, commerce and store systems in sync.
- Flexible hierarchies and attributesChange hierarchies and add attributes without a project.
- Data qualityMatching, validation and cleansing at scale, with rules you set.
- Compliance and sustainabilityTrack the regulated and sustainability attributes you report on.
- Audit trailEvery change recorded: who, what, when and why.
As much AI as you want. Or none.
Set on the ONE Platform, reversible at any time, with every change logged.
Runs its master data on Digital Wave.
Where most teams begin
Start with one domain, usually product or supplier, and add the others when the first is trusted.
Add the rest when it earns its place.
What MDM inherits from the platform.
- Shared product and location data
- Workflow and approvals
- Audit trail
- Integrations
- The AI dial
See where bad master data is costing you.
A free WaveAgent diagnostic runs on the data you already have. Send five standard exports, or as much data as you can share. Nothing to install. You get a ranked list of findings, each sized in dollars.
From WaveAgent, our sister company. Opens in a new tab.
Talk to us about MDM.
Tell us how you run it today. We’ll show you the application, where most teams start, and how the dial works for your process.