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Markdown Optimization

Maximize profit, minimize effort.

The clearance section of an apparel store with a "30% Off" sign

What is Markdown Optimization?

For retailers in fashion, seasonal, or limited life-span product businesses, profitable inventory liquidation at the end of a product’s life cycle is essential for maintaining healthy turnover. Whether stand-alone or part of our Lifecycle Pricing solution on our native AI ONE™ Platform, Markdown Optimization de-risks the investment in inventory that retailers must make to catch trends, avoid lost sales, and stay current while maximizing revenue and margin. Our solution offers detailed analysis, a deep understanding of price response, and robust analytics that quickly identify even minor trend shifts by product location. It's not just about lowering prices - it's about making data-driven decisions that optimize profits while managing inventory risk.

Markdown Optimization goes beyond simple price cuts, offering a strategic approach informed by comprehensive data and insights. With continuous learning and auto-remodeling capabilities, our platform adjusts to daily market changes by location. It provides granular modeling for precise pricing, either by location or chain-wide, ensuring the best margin return on remaining inventory. The solution automates markdown pricing, supports simulations and scenario analysis, and integrates with other business elements, such as allocation decisions and cross-channel policies. With Digital Wave Technology's Markdown Optimization, retailers can refine their strategies and respond to business changes with ease, enhancing their operations through automation and AI.

Optimize Profit and Productivity

De-Risk Your Inventory Investment

Build Customer Loyalty

01.

Leverage AI & GenAI Built Into Every Solution

02.

Adapt to Your Unique Pricing Strategy 

03.

Futureproof for Sustainable Growth 

04.

Unify Pricing Information Across The Organization

05.

Centralize Rapid Application Development in ONE™ Platform

Distinct Advantages of Digital Wave

Maximize Benefits with Multiple Solutions 

All on Digital Wave's ONE™ Platform

One Version
of the Truth

One Workflow
Across All Solutions

One Data Model with
Instant Visibility
Across All Solutions

Single Data Loading

Unified Efficiency Across Your Business

Lower Total Cost
of Ownership

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Empower Your Business with Automation and AI

Invigorate your markdown strategy and propel your success to unprecedented heights!

Explore the Digital Wave advantage, including real-time profit alerts, exception-based workflow, fit-to-budget capabilities, agile adjustments, transparent decision-making, and more.

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