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The Challenges Grocers Face
FRAGMENTED ASSORTMENT DECISIONS
Category planning often lives in disconnected tools, making it difficult to balance national brands, private labels, and local favorites. This leads to inconsistent assortments across regions and channels.
EVOLVING CONSUMER EXPECTATIONS
Shoppers now expect personalized assortments with dietary, cultural, and sustainability considerations. Static systems can’t adapt to demand shifts, seasonal cycles, or loyalty-driven promotions.
MARGIN PRESSURES & COMPETITIVE COMPLEXITY
Legacy planning tools fail to connect pricing, promotions, and space planning. Grocers risk underperforming categories, excess inventory, and missed sales opportunities.
Digital Wave’s Category Management
AI-Native Category Management, Embedded in ONE
Digital Wave Technology’s Category Management solution helps grocery leaders design smarter assortments, optimize pricing, and align promotions all from a single platform. Unlike standalone tools, it is embedded within the AI-native ONE Platform with shared master data, GenAI, and Agentic AI powering every step.
One Platform. One Version of the Truth.
With trusted, governed data flowing across PIM, pricing, promotion planning, and replenishment, grocers can ensure every category decision is connected and accurate. AI and GenAI models simulate shopper demand, test scenarios, and optimize decisions in real time, while Agentic AI agents orchestrate execution across channels.
Profitable Grocery Category Growth
The result: faster planning cycles, shopper-aligned assortments, and profitable category growth. With AI-native category management embedded in the ONE Platform, grocers gain the agility to optimize assortments, pricing, and promotions in real time across every channel and region.
Why It’s Different
Native to the ONE Platform: Unlike siloed category management tools, Digital Wave’s solution is embedded in an AI-native platform that unifies assortments, pricing, promotions, and replenishment.
Foundation for Smarter Growth: Centralizes product, supplier, and category data to power PIM, pricing, promotion planning, allocation, and financial workflows across the grocery enterprise.
Enterprise-Ready Advantage: Eliminates disconnected systems, lowers cost of ownership, and ensures every assortment and pricing decision is governed, compliant, and optimized for omnichannel grocery execution.
Key Features & Capabilities of Grocery Category Management
Model & Optimize Assortments
Balance national brands, private labels, seasonal, and regional items across categories and stores.
Align Promotions & Pricing
Integrate category plans with lifecycle pricing and promotion optimization for stronger margins.
Simulate Demand with AI Forecasting
Predict demand shifts, price elasticity, and substitution patterns to optimize shelf space and product mix.
Track Category KPIs in Real Time
Monitor performance, detect underperformers, and re-balance assortments dynamically.
Automate Workflows with Agentic AI
Streamline approvals, updates, and execution across pricing, promotion, and replenishment.
Support Omnichannel Execution
Ensure assortments and category strategies flow consistently across stores, Ecommerce, marketplaces, and loyalty apps.
Enrich Categories with GenAI
Generate and validate attributes (e.g., dietary, sustainability, local relevance) to improve discoverability and personalization.
Enable Collaboration Across Teams
Connect merchants, suppliers, marketing, and compliance with shared workflows and audit-ready governance.
Business Outcomes for Grocers
Accelerate category planning cycles by replacing disconnected tools with an AI-native platform.
Reduce costs and inefficiencies with automated workflows and centralized data governance.
Boost shopper satisfaction with personalized assortments that reflect dietary, cultural, and regional needs.
Strengthen competitive positioning with category insights that support digital shelf optimization and retail media.
Increase profitability through demand-optimized pricing, promotion, and product mix.
Streamline execution by connecting category management directly into the ONE Platform for pricing, promotion, and replenishment.
Works with Your Grocery Stack
Digital Wave’s Category Management is API-first and integrates with ERP, POS, PIM, Ecommerce, and promotional planning systems. Because it is part of the ONE Platform, all category plans remain in sync with pricing, promotion, and supply chain execution ensuring one version of the truth across your enterprise.
Why Digital Wave Technology
GROWTH ENGINE
Transforming mission-critical processes to drive revenue, margin, cost savings, and efficiency.
AI-NATIVE PLATFORM
Purpose-built to unify strategy and execution in one intelligent ecosystem.
SMARTER ASSORTMENTS
Unify category management with master data, GenAI, and Agentic AI to build profitable assortments and adapt quickly.
SCALABLE EXECUTION
Built to deliver measurable results at enterprise scale.
EXPERTLY DESIGNED
Developed by enterprise data specialists who understand how to turn data into real-world action.
Watch Category Management in Action
See how Digital Wave’s Category Management powered by the ONE Platform helps grocers build smarter assortments and profitable categories.
Explore the Power of Category Management
Grocery Category Management FAQs
How does Category Management help grocers improve assortments?
It uses AI forecasting and shopper insights to balance national, private label, and regional items across stores and channels.
Can it support dietary and sustainability attributes?
Yes. GenAI enriches assortments with attributes like organic, gluten-free, and sustainability claims to meet shopper expectations.
Does it integrate with my current pricing and promotion systems?
Absolutely. It’s part of the ONE Platform, so category plans directly align with pricing, promotion, and replenishment execution.
How does it support omnichannel grocery?
Assortments are synchronized across physical stores, Ecommerce, marketplaces, and loyalty programs for consistency and shopper trust.
What makes Digital Wave’s solution different?
Unlike siloed category tools, it’s embedded in the AI-native ONE Platform with shared master data, Agentic AI automation, and governance.
Can Category Management improve profitability and reduce waste for grocers?
Yes. By unifying assortments with AI forecasting and real-time demand signals, the solution helps grocers minimize excess inventory, cut markdowns, and improve category profitability while delivering the right products to the right stores and channels.
AI-Powered Grocery Category Management
Digital Wave Technology’s Category Management solution for grocery helps retailers optimize assortments, pricing, and promotions with confidence. Built on the AI-native ONE Platform, it integrates master data, AI forecasting, GenAI enrichment, and Agentic AI automation to deliver shopper-aligned assortments and profitable growth.
From planning to execution, Digital Wave ensures consistency, compliance, and competitive advantage across the digital shelf and every channel.