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The Challenge
Disconnected Data. Inconsistent Execution.
Consumer brands face mounting pressure to deliver omnichannel consistency while managing global operations, product variants, and complex retail partnerships.
But most brands still operate with fragmented systems for product data, marketing assets, and supply chain leading to inefficiency, delays, and off-brand execution.
The Solution
ONE Platform. One Truth. Infinite Scale.
The AI-native ONE Platform unifies product, packaging, supplier, and marketing data into one governed environment enabling seamless collaboration, faster launches, and consistent brand execution across all channels and regions.
With native GenAI and Agentic AI, the platform automates data enrichment, copy generation, and content delivery ensuring that every SKU, description, and campaign is on-brand, compliant, and optimized for every market.
Inside the ONE Platform: How It All Connects
Unified Data Foundation
The ONE Platform creates a single source of truth for every brand asset, product record, and supplier relationship.
Automated Onboarding and Syndication
AI agents automate onboarding, enrichment, and syndication ensuring speed and accuracy from creation to commerce.
Real-Time Analytics and Forecasting
With the Data Science Studio, brands can analyze performance, forecast demand, and adapt pricing or content strategies in real time.
What the ONE Platform Delivers
The ONE Platform replaces disjointed consumer brand tech stacks with a connected, scalable ecosystem built for growth.
Purpose-built for:
Need more? Extend existing solutions or build your own using our low-code architecture.
Why Brand Executives Choose the ONE Platform
GROWTH
Power revenue, efficiency, and brand consistency at scale.
SPEED
Launch new SKUs and campaigns faster than competitors.
CONTROL
Strengthen compliance and versioning across markets.
CLARITY
One governed source of truth for all product and marketing data.
What Makes the ONE Platform Different
Legacy Enterprise Systems
ONE Platform
High cost of ownership
Slow global adaptation
Hard-coded integrations
Separate tools for pricing & content
Manual data enrichment
Siloed product and asset management
Lower TCO via shared data model
Multi-brand, multi-language scalability
API-first, configurable deployment
One connected platform
GenAI and Agentic AI automation
Unified data model across domains
Built for Real-Time Brand Execution
CPG leaders use the ONE Platform to:
Reduce rework with real-time synchronization
Accelerate onboarding and supplier collaboration
Ensure pricing accuracy across geographies
Automate regulatory updates and product tracking
Maintain compliance across all data domains
“It is imperative that organizations empower themselves with the right tools and technologies to dismantle data silos and ensure a seamless, integrated approach across all operational functions. The scale of potential impact is substantial, and those enterprises that do not adeptly navigate the transition to AI risk falling behind.”
— Deborah Weinswig, CEO & Founder, Coresight Research
Core Capabilities
Unified Master Data Foundation
Unified master data for product, packaging, and supplier domains
Transactional + Analytical Database
Enables live insights and execution
Native AI, GenAI & Agentic AI
Built-in AI, GenAI, and Agentic AI for automation
Cross-Solution Workflows
Cross-solution workflows with real-time governance
Built-In Data Science Studio
Data Science Studio for predictive insights and innovation
Extensible Solutions
Extensible solutions for content, pricing, and supply chain
Low/No-Code App Development
Low/no-code app development for rapid scaling
API-First, Cloud-Native Architecture
Cloud-native, API-first, and globally scalable
Built for Enterprise Scale
The ONE Platform is designed for global consumer brands that need to move fast, stay consistent, and scale with confidence. Its microservices, API-first architecture and unified data model provide the foundation to accelerate product launches, standardize collaboration with retail partners, and manage brand integrity worldwide.
Enterprise advantages include:
Rapid configuration, not costly customization
Multi-brand, multi-market, multi-language support
Secure collaboration with internal teams and retail partners
Real-time analytics embedded into content, pricing, and supply chain operations
Because the platform is built for enterprise scale, consumer brands can expand globally while maintaining agility, data accuracy, and consistent brand storytelling across every region and channel.
Business Impact
Intelligent collaboration. Connect global teams and retail partners with shared data and AI-driven insights that power faster, coordinated execution.
Lower operating costs. Eliminate redundant systems and manual work by consolidating on one platform.
Data-driven agility. Adapt strategies instantly to market and consumer shifts.
Stronger brand consistency. Ensure unified storytelling and compliance across every channel and region.
Global scalability. Manage multi-brand, multi-language execution seamlessly to support expansion.
Faster launches. Accelerate product introductions and campaigns with GenAI-driven automation.
Why Strong Data Foundations Matter
95% of AI pilots fail without trusted data (MIT)
30% of enterprise time lost to poor data quality (McKinsey)
90% faster use-case delivery when data is treated like a product (McKinsey)
With the ONE Platform, Digital Wave turns this foundation into execution powering everything from pricing to promotions seamlessly.
Consumer Brands ONE Platform FAQs
What business outcomes can consumer brands expect with ONE?
Brands achieve faster product launches, improved compliance, reduced operational costs, and stronger omnichannel execution, all while gaining real-time insights into performance, demand, and consumer sentiment.
What makes ONE different from legacy PIM or MDM systems?
Unlike legacy tools that bolt on AI, the ONE Platform includes native GenAI, Agentic AI, and a unified data foundation at the core, ensuring data accuracy, automation, and brand consistency across all domains.
Can ONE support global and multi-brand operations?
Yes. The platform is designed for enterprise scalability, enabling consumer brands to manage multi-brand, multi-language, and multi-market execution with shared master data and API-first integration.
How does ONE improve speed-to-market for CPG companies?
By automating data enrichment, SKU setup, copy generation, and content syndication with GenAI and Agentic AI, consumer brands can cut launch times from months to days while ensuring compliance and brand alignment across all channels.
What is the ONE Platform for consumer brands?
The ONE Platform is an AI-native solution that unifies product, packaging, supplier, and marketing data into a single governed system, helping consumer brands streamline operations, accelerate launches, and deliver consistent brand experiences globally.
Digital Wave Technology’s ONE Platform for Consumer Brands
The ONE Platform is the only AI-native environment built to unify data, AI, and execution for modern consumer brands.
With a single master data foundation, native GenAI, and rapid app development, it accelerates launches, drives brand consistency, and reduces operational costs across every global market.