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The Deal Management Challenges Retailers Must Solve
MANUAL DEAL PROCESSES
Managing trade funds and supplier offers through spreadsheets and emails leads to errors and inefficiencies.
FRAGMENTED WORKFLOWS
Disconnected systems create poor visibility and limit collaboration between merchants, suppliers, and finance teams.
MISSED TRADE OPPORTUNITIES
Lack of centralized coordination results in underused trade funds and promotions that fail to deliver ROI.
Digital Wave’s AI-Native Deal Management
AI-Driven Retailer–Supplier Collaboration
Unlike siloed deal-tracking tools, Digital Wave Technology’s Deal Management is AI-native and embedded within the ONE Platform bringing real-time visibility, predictive insights, and automated workflows to every trade negotiation. The result: smarter deals, stronger partnerships, and measurable ROI.
End-to-End Trade Fund & Offer Management
Our solution centralizes trade fund collaboration, vendor negotiations, and offer performance tracking in one governed system. Merchants and suppliers can co-develop offers, align them with promotional calendars and pricing strategies, and measure financial impact with precision.
Unified Alignment Across Pricing & Promotions
Because Deal Management is directly connected to Promotion Planning, Price Optimization, and Markdown Optimization, retailers and suppliers work from a single version of the truth, ensuring trade dollars drive profitable campaigns and better inventory outcomes.
Why It’s Different
Native to the ONE Platform: Unlike standalone deal-tracking tools or spreadsheet-driven processes, our solution is embedded in an AI-native platform that unifies trade funds, promotions, and pricing strategies for connected execution.
Foundation for Growth: Centralizes vendor offers, trade funds, and campaign data to align directly with Promotion Planning, Price Optimization, Markdown Optimization, and Assortment Planning for measurable ROI.
Enterprise-Ready Advantage: Eliminates fragmented workflows, reduces total cost of ownership, and ensures retailers and suppliers collaborate in real time with full transparency, compliance, and scale.
Key Features & Capabilities of AI-Native Deal Management
Centralized Trade Fund Management
Govern all trade dollars, commitments, and budgets in one unified system.
Connected Data Model Across ONE
Seamlessly share deal data with assortment, pricing, and merchandising systems.
Vendor Collaboration Workspace
Enable real-time co-planning with suppliers for faster, aligned negotiations.
AI-Powered Offer Optimization
Use predictive analytics to prioritize vendor offers and maximize ROI.
Integrated Promotion Alignment
Tie vendor offers directly to Promotion Planning, Pricing, and Markdown Optimization.
Scenario Modeling & Forecasting
Simulate offer outcomes, campaign lift, and margin impact before committing funds.
Real-Time Fund Tracking & Compliance
Monitor trade fund usage, ROI, and audit trails with full transparency.
Configurable Business Rules
Apply governance by category, vendor, or channel to ensure consistency and compliance.
What Retailers Can Expect from Deal Management
Maximize ROI on trade spend. Align every vendor dollar with high-performing campaigns and measurable returns.
Unify trade funds with pricing & promotions. Ensure vendor offers directly strengthen pricing, promotion, and markdown strategies.
Accelerate supplier collaboration. Build stronger vendor partnerships through real-time, co-created offers.
Accelerate promotion readiness by integrating deals directly into campaign workflows
Eliminate manual complexity. Replace disconnected spreadsheets and third-party trackers with one governed platform.
Gain full transparency & compliance. Real-time tracking, audit logs, and governance ensure accuracy and accountability.
Works with Your Existing Ecosystem
Digital Wave’s Deal Management integrates with promotion planning, pricing, and merchandising tools, as well as with ERP and supplier systems.
As part of the ONE Platform, all trade fund and deal data flows in real time to campaigns, pricing strategies, and inventory plans, ensuring synchronized execution.
Why Digital Wave Technology
GROWTH ENGINE
Transforming mission-critical processes to drive revenue, margin, cost savings, and efficiency.
AI-NATIVE PLATFORM
Purpose-built to unify retail strategy and execution in one intelligent ecosystem.
MAXIMIZE EVERY DOLLAR
Turn funding into impact with centralized deal visibility and smarter campaign planning.
SCALABLE EXECUTION
Built to deliver measurable results at enterprise scale, across every channel.
EXPERTLY DESIGNED
Developed by retail experts who understand how to turn data into real-world action.
Watch Deal Management in Action
See how Deal Management brings clarity and control to supplier collaboration.
Explore the Power of AI-Native Deal Management
Frequently Asked Questions about Retail Deal Management
What is Deal Management in retail?
It’s the centralized planning, negotiation, and tracking of trade agreements between retailers and suppliers, ensuring funds, offers, and commitments are aligned with merchandising and pricing strategies.
How does Deal Management streamline trade fund planning?
It provides one system to manage trade funds, track commitments, and measure ROI in real time eliminating spreadsheets and manual reconciliation.
Can Deal Management integrate with Promotion Planning to drive ROI?
Yes. It connects directly with Promotion Planning, Price Optimization, and Markdown Optimization in the ONE Platform to ensure vendor offers translate into profitable, data-driven campaigns.
Does the solution support collaboration with suppliers in real time?
Absolutely. Retailers and suppliers can co-create offers, align on campaign strategies earlier, and track performance together with shared, real-time visibility.
How does it differ from promotion planning?
Deal Management focuses on vendor-funded offers and trade negotiations, while Promotion Planning manages the execution and measurement of campaigns. Together, they maximize promotional ROI.
What makes Digital Wave’s Deal Management different?
It’s AI-native, embedded in the ONE Platform, and unifies deal planning with pricing, merchandising, and inventory execution—so every trade dollar is optimized for growth.
The Bottom Line: Optimized Deals, Increased Funding
Digital Wave’s Deal Management solution helps retailers streamline trade fund planning and vendor collaboration for higher ROI. As part of the AI-native ONE Platform, it connects deals with promotions, pricing, and inventory to deliver faster decisions, stronger relationships, and smarter retail execution.