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The Promotion Planning Challenges Retailers Must Solve
UNPREDICTABLE PROMOTIONAL LANDSCAPE
Constantly shifting calendars and trade fund fluctuations make planning and execution difficult.
DISCONNECTED PROMOTION SYSTEMS
Siloed tools limit visibility and lead to inefficient, uncoordinated campaigns across channels.
LOW PROMOTION ROI
Without real-time insights, retailers struggle to prevent cannibalization and measure true promotional effectiveness.
Digital Wave’s AI-Native Promotion Planning
Unify Promotions for Maximum ROI
Unlike siloed tools, Digital Wave’s Promotion Planning is embedded in the ONE Platform fusing AI, unified data, and omnichannel workflows so every campaign aligns with strategy, lifts sales, and protects margins. The solution centralizes vendor deals, trade funds, scenario modeling, and campaign calendars in one intelligent system. Retailers can design, execute, and measure promotions across categories and channels with full visibility into costs, returns, and performance.
Analytics-Driven Performance
With native AI and analytics, teams can evaluate halo effects, cannibalization, incremental demand, and true promotional lift. By combining GenAI-enriched product attributes with merchandising insights, promotions become more relevant, profitable, and efficient.
Enterprise-Wide Promotional Alignment
Connecting Promotions to Price Optimization, Markdown Optimization, Deal Management, and Merchandise Financial Planning creates a single source of truth for every promotional dollar, improving collaboration and accelerating execution across the enterprise.
Why It’s Different
Native to the ONE Platform: Unlike standalone promotion planning tools, our solution is embedded in an AI-native platform that unifies pricing, merchandising, and trade fund workflows for real-time execution.
Foundation for Smarter Campaigns: Centralizes product, pricing, and promotional data in one governed system, enabling scenario modeling, trade fund management, and GenAI content creation all from a single source of truth.
Enterprise-Ready Advantage: Eliminates silos, lowers total cost of ownership, and ensures promotional strategies are aligned with pricing, assortment, and supply chain decisions across the retail enterprise.
Key Features & Capabilities of AI-Native Promotion Planning
AI-Driven Forecasting & ROI Modeling
Leverage demand signals, halo effects, and category interactions to design promotions that lift sales while protecting margin.
Scenario Modeling & What-If Analysis
Run simulations on timing, offer mix, and channel combinations to forecast promotional impact before execution.
Vendor Deal Integration at the Planning Stage
Maximize trade funds and align supplier commitments early, ensuring vendor support is baked into every campaign.
Omnichannel Campaign Management
Plan and execute promotions across stores, ecommerce, marketplaces, and apps from one connected platform.
Trade Fund & Budget Governance
Track spend against plan in real time with workflows that provide visibility, control, and audit readiness.
Unified Platform Workflows
Seamlessly link promotions with Pricing, Markdown Optimization, Assortment, and Merchandise Financial Planning.
Creative Asset Integration with GenAI
Generate, localize, and embed copy and imagery directly into campaigns, speeding approvals and boosting engagement.
Real-Time Performance Feedback
Monitor promotions as they run with insights into lift, cannibalization, and incremental ROI, enabling agile adjustments.
What Retailers Can Expect from Promotion Planning
Accelerate campaign launches. GenAI asset integration and scenario modeling enable faster promotions with fewer dependencies.
Drive strategic growth. Promotions that operate with precision and transparency fuel long-term revenue and customer engagement.
Maximize promotional ROI. AI-powered campaigns outperform by improving spend efficiency and sales lift.
Streamline operational alignment. Unified workflows ensure promotion plans immediately synchronize with pricing, inventory, and supply planning.
Ensure budget control. Consolidated trade management and calendars eliminate surprises and drive accountability.
Optimize campaign performance. Real-time insights allow iterative adjustments to improve targeting, messaging, and execution.
Works with Your Existing Ecosystem
Digital Wave’s promotion solution integrates with ERP, ecommerce, marketing, POS, and digital advertising systems.
As part of the ONE Platform, it syncs directly with pricing, PIM, product attribution, inventory, and trade fund workflows for real-time planning and analysis.
Why Digital Wave Technology
GROWTH ENGINE
Transforming mission-critical processes to drive revenue, margin, cost savings, and efficiency.
AI-NATIVE PLATFORM
Purpose-built to unify retail strategy and execution in one intelligent ecosystem.
CAMPAIGNS THAT PERFORM
Plan and execute data-backed promotions that align to category goals and drive ROI.
SCALABLE EXECUTION
Built to deliver measurable results at enterprise scale, across every channel.
EXPERTLY DESIGNED
Developed by retail experts who understand how to turn data into real-world action.
Watch Promotion Planning in Action
See how retailers elevate promotional strategies with AI and real-time analytics.
Explore the Power of AI-Native Promotion Planning
Frequently Asked Questions about Retail Promotion Planning
What is Promotion Planning in retail?
Promotion Planning enables retailers to design, forecast, and execute promotions across channels using AI-driven insights, ensuring maximum ROI and alignment with merchandising goals.
How does AI-driven promotion planning improve ROI?
AI analyzes demand signals, halo effects, cross-category interactions, and historical performance to design promotions that lift sales without eroding margins.
Can this solution manage trade funds and promotional calendars?
Yes. It centralizes trade funds, vendor deals, and promotional calendars, giving retailers full visibility into costs, returns, and campaign timelines.
How does it integrate with Pricing, Markdown Optimization, and Planning within the ONE Platform?
Promotion Planning is natively embedded in the Digital Wave Technology ONE Platform, sharing data with Price Optimization, Markdown Optimization, Financial Planning, and Assortment Planning for seamless strategy-to-execution alignment.
Can promotions be localized by channel, region, or store cluster?
Absolutely. Retailers can tailor promotions to individual markets, stores, or digital channels, ensuring relevance and precision.
How flexible is it for approval workflows and compliance?
Highly flexible. Configurable rules, guardrails, and governance workflows ensure promotions are compliant, on-brand, and financially sound.
The Bottom Line: Smarter Campaigns, Better ROI
Digital Wave’s Promotion Planning solution empowers retailers to create, evaluate, and refine omnichannel campaigns with real-time insights and AI-driven precision. Part of the ONE Platform, it connects vendor funding, pricing, and merchandising into one powerful planning engine. Elevate campaign performance, boost ROI, and streamline execution with the future of promotional intelligence.