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The Challenges Grocers Face
FRAGMENTED DATA SOURCES
Product hierarchies, supplier files, nutritional details, and store records often live in separate systems, creating duplication, delays, costly inefficiencies, and undermines accuracy.
RISING COMPLIANCE & CUSTOMER DEMANDS
Grocers must meet FDA, USDA, EU, and regional requirements for nutrition, allergens, and sustainability while also delivering shopper-driven transparency. It is difficult to keep pace with both regulators and rising customer expectations.
LACK OF ENTERPRISE INTELLIGENCE
Traditional MDM repositories are static and disconnected. Grocers need AI-native platforms that transform data into enterprise-ready intelligence for faster, more confident decision-making.
Digital Wave’s AI-Native MDM for Grocery
Unified Master Data, Embedded Across Grocery Operations
Digital Wave Technology’s Master Data Management (MDM) solution, built on the ONE Platform, centralizes and harmonizes all grocery-critical data: products, suppliers, store locations, nutritional details, allergens, and promotional hierarchies. Unlike standalone MDM tools, our solution is embedded across the platform, enabling trusted data to power every grocery function from shelf-edge pricing to Ecommerce experiences.
Trusted, Governed Data Powering Every Decision
With a unified grocery-specific data model, AI-driven cleansing and enrichment, full data lineage, and embedded governance, Digital Wave MDM eliminates silos and ensures accuracy across departments and applications. Because it lives within the ONE Platform, master data flows directly into Pricing, Promotion Planning, Assortment Optimization, Deal Management, and Ecommerce syndication—so every decision is based on a single version of the truth.
AI-Native, Flexible, and Ready to Evolve
Our architecture gives grocers the flexibility to adapt hierarchies, attributes, and data models quickly without costly customization or system-wide disruption. AI, including Generative and Agentic AI, is native to the platform, allowing automated enrichment, rapid onboarding of SKUs, and intelligence-driven execution across grocery operations.
Why It’s Different
Native to the ONE Platform: Unlike standalone grocery MDM repositories, ours is embedded in an AI-native platform built to unify master data with operational execution.
Foundation for Agility: Centralizes product, supplier, and store data including nutritional and promotional attributes to power pricing, promotions, assortment, and compliance workflows.
Enterprise-Ready Advantage: Reduces compliance risk, lowers total cost of ownership, and ensures consistent, governed execution across grocery channels, stores, and partners.
Key Features & Capabilities of AI-Native Grocery MDM
Consolidate Golden Records
Unify product, supplier, store, and category data into a single governed source of truth.
Adapt Categories & Hierarchies
Flexibly update assortments, attributes, and promotional structures to meet regional and evolving product needs without rework.
Cleanse & Enrich with AI
Use AI, GenAI, and Agentic AI to resolve duplicates, standardize attributes, and enrich nutritional and product data at scale.
Track Lineage & Governance
Provide audit-ready transparency with versioning, approvals, and change history across all domains.
Support Multi-Domain Grocery Data
Manage product, supplier, store, category, promotional, and customer domains in one unified foundation.
Integrate in Real Time
Distribute clean, governed data to ERP, POS, Ecommerce, pricing, promotion, and replenishment systems with API-first architecture.
Ensure Compliance & Labeling Readiness
Maintain FDA, USDA, EU, and regional requirements for nutrition, allergens, and sustainability with structured metadata.
Orchestrate Data Across the ONE Platform
Feed trusted master data directly into pricing, promotions, assortment, forecasting, and replenishment for smarter execution.
What Grocers Can Expect from Unified MDM
Eliminate silos and duplication. Maintain one version of the truth for products, suppliers, and promotions.
Optimize pricing, promotions, and replenishment. Power downstream systems with trusted, enriched master data.
Accelerate speed-to-shelf. Launch products faster with clean, validated, and synchronized data.
Scale across markets and formats. Support multilingual, multi-brand, and regional grocery operations.
Ensure compliance and transparency. Meet FDA, USDA, EU, and regional standards with auditable data lineage.
Improve analytics and AI outcomes. Enable forecasting, planning, and customer insights with structured master data.
Works with Your Existing Grocery Systems
Digital Wave’s MDM is API-first and cloud-native, designed to integrate with ERP, POS, PIM, Ecommerce, pricing, deal management, and promotional systems. With open architecture and real-time sync, it ensures every application works from the same trusted dataset.
As part of the ONE Platform, MDM continuously orchestrates data across product, pricing, promotions, and supply chain empowering faster, more accurate execution from store shelf to digital shelf.
Why Digital Wave Technology
GROWTH ENGINE
Transforming mission-critical processes to drive revenue, margin, cost savings, and efficiency.
AI-NATIVE PLATFORM
Purpose-built to unify strategy and execution in one intelligent ecosystem.
UNIFIED GROCERY MDM
Reduce risk, accelerate launches, and transform data into a governed asset.
SCALABLE EXECUTION
Built to deliver measurable results at enterprise scale.
EXPERTLY DESIGNED
Developed by enterprise data specialists who understand how to turn data into real-world action.
Watch MDM In Action
See how Digital Wave’s MDM empowers grocers to unify, cleanse, and govern their most critical data driving execution at scale from shelf to supply chain.
Explore the Power of AI-Native MDM
Grocery MDM FAQs
What is Master Data Management (MDM) for grocery?
It centralizes, cleanses, and governs product, supplier, customer, and store data to eliminate duplication, improve accuracy, and power execution.
How does MDM help grocers meet compliance requirements?
It supports FDA, USDA, EU, and regional labeling standards with structured, validated, and auditable data models.
Can it integrate with existing grocery systems?
Yes. It’s API-first and integrates with ERP, Ecommerce, PIM, pricing, promotion, POS, and analytics tools.
What makes Digital Wave’s MDM different?
It’s embedded in the AI-native ONE Platform, not a standalone tool. With built-in AI, GenAI, and Agentic AI, master data powers downstream grocery solutions for execution at scale.
Does it support regional and global expansion?
Absolutely. It’s designed for multi-market, multi-brand, and multilingual data management to support growth across geographies.
What is the difference between MDM and PIM?
MDM governs and unifies all core data (products, suppliers, customers, and locations) into one trusted system of record. PIM focuses specifically on enriching and publishing product information, using MDM’s foundation to deliver accurate, consistent content across selling channels.
Transform Grocery Data into a Strategic Growth Asset
Digital Wave Technology’s MDM solution helps grocers unify and govern business-critical data including products, suppliers, customers, and locations with confidence. Built on the AI-native ONE Platform, it creates a golden record for each domain and delivers clean, consistent master data to power grocery products, category management, pricing, promotion planning, deal management, and replenishment.
With native AI, GenAI, and Agentic AI within the data model, flexible grocery-specific configuration, complete data lineage, and role-based governance, Digital Wave MDM transforms master data into a strategic asset that drives compliance, efficiency, and profitable growth across every store, channel, and shopper touchpoint.