Prefer to explore on your own? See Price Optimization in Action
The Challenges Grocers Face
TIGHT MARGINS & INTENSE COMPETITION
Grocers face razor-thin margins, rising costs, and constant price wars. Outdated pricing models and manual rules can’t keep up with real-time competitive shifts.
EVOLVING SHOPPER EXPECTATIONS
Shoppers expect personalized value across KVIs, private labels, and promotional items. Static pricing fails to meet dietary, regional, and loyalty-driven expectations.
DISCONNECTED PRICING WORKFLOWS
Legacy systems don’t connect price strategy to promotions, deal management, or category planning, forcing grocers into reactive decisions instead of proactive strategies.
Digital Wave’s Price Optimization for Grocery
AI-Native Grocery Pricing, Embedded in ONE
Digital Wave Technology’s Price Optimization solution uses AI and GenAI intelligence to recommend accurate, strategic base prices for every SKU, channel, and zone. As part of the ONE Platform, it enables grocers to automate pricing decisions while maintaining full visibility, control, and compliance.
Data-Driven Price Strategies
The system factors demand elasticity, competitor data, item role (KVI, core, convenience, or private label), and business rules to recommend prices that balance margin, loyalty, and perception.
Growth Enabler for Grocery
Because it’s embedded in the ONE Platform and connected to MDM, PIM, Category Management, Promotion Planning, and Deal Management, Price Optimization becomes more than a pricing engine—it’s a growth enabler for omnichannel grocery. By aligning product roles, shopper sensitivity, and competitive context, it powers digital shelf optimization, loyalty pricing, and personalized value delivery at scale.
Why It’s Different
Native to the ONE Platform: Unlike standalone grocery pricing engines, our solution is embedded in an AI-native platform that connects pricing with promotions, assortment, and supply chain for unified execution.
Foundation for Smarter Growth: Centralizes clean, governed product and pricing data enriched by GenAI, enabling accurate recommendations across KVIs, private labels, and omnichannel assortments.
Enterprise-Ready Advantage: Automates workflows with Agentic AI, eliminates silos, and lowers costs while ensuring competitive, transparent, and compliant pricing decisions at scale.
Key Features & Capabilities of Grocery Price Optimization
Generate AI-Powered Price Recommendations
Use elasticity, competitor prices, and internal rules to recommend base prices for every SKU across stores, Ecommerce, and loyalty app.
Test Scenarios with Business Rules & Overrides
Run “what-if” simulations and allow overrides with full transparency and governance.
Define Role-Based Grocery Pricing
Apply tailored strategies for KVIs, private labels, convenience, and regional assortments.
Leverage GenAI-Enriched Product Data
Inform pricing accuracy with clean attributes from PIM and MDM, including nutritional and regulatory data.
Benchmark Competitor Pricing in Real Time
Benchmark pricing by zone or store cluster with automated thresholds and guardrails.
Automate Execution with Agentic AI
Streamline price updates across channels, loyalty apps, and retail portals without manual intervention.
Align Pricing Across the Lifecycle
Connect everyday pricing with promotions, deal management, and inventory planning.
Track Category & Shopper Performance
Track price perception, margin impact, and category profitability with real-time dashboards.
Business Outcomes for Grocers
Maximize margins with AI-driven pricing that adapts to elasticity and competition.
Capture market share through strategies aligned with KVIs, private labels, and loyalty drivers.
Protect revenue by eliminating outdated rules and misaligned strategies.
Accelerate execution speed with automated, explainable pricing workflows.
Balance shopper value and profitability with role-based and competitive price precision.
Improve price defensibility and personalization with GenAI-enriched product data and transparent governance.
Works with Your Grocery Ecosystem
Digital Wave’s Price Optimization integrates with ERP, POS, Ecommerce, and analytics systems via open APIs. Embedded in the ONE Platform, it synchronizes with product, demand, and inventory data to ensure enterprise-wide consistency.
Why Digital Wave Technology
GROWTH ENGINE
Transforming mission-critical processes to drive revenue, margin, cost savings, and efficiency.
AI-NATIVE PLATFORM
Purpose-built to unify strategy and execution in one intelligent ecosystem.
SMARTER PRICING DECISIONS
Enable digital shelf optimization, personalized loyalty pricing, and real-time competitive alignment.
SCALABLE EXECUTION
Built to deliver measurable results at enterprise scale.
EXPERTLY DESIGNED
Developed by enterprise data specialists who understand how to turn data into real-world action.
Watch Price Optimization in Action
See how Price Optimization helps grocers deliver value to shoppers while protecting margin and market share.
Explore the Power of Price Optimization
Grocery Price Optimization FAQs
What is Price Optimization for grocery?
It uses AI to recommend base prices that balance shopper value, competitive positioning, and profitability.
Can overrides and workflows be customized?
Yes. Business rules, approval workflows, and local overrides ensure transparency and governance.
Does it support KVIs and private labels?
Absolutely. Role-based strategies optimize pricing for KVIs, private labels, convenience, and regional assortments.
Is this connected to promotions and markdowns?
Yes. It aligns with Promotion Planning, Category Management, and inventory planning.
What makes Digital Wave Technology’s solution unique?
Digital Wave Technology’s ONE Platform is AI-native with GenAI and Agentic AI that embed pricing intelligence directly into grocery workflows enabling smarter, faster, and compliant pricing decisions grounded in clean master data, connected to promotions and category management, and optimized for shopper trust and profitability.
How does Price Optimization improve digital shelf performance?
Digital Wave Technology’s Price Optimization uses AI, GenAI, and Agentic AI to align base pricing with shopper demand, competitor trends, and product roles, ensuring accurate, consistent, and competitive prices across Ecommerce, loyalty apps, and in-store shelves to strengthen digital shelf performance and shopper trust.
AI-Powered Grocery Price Optimization
Digital Wave Technology’s Price Optimization solution for grocery helps retailers automate base price decisions with AI, GenAI, and Agentic AI. Built on the AI-native ONE Platform, it aligns pricing with product roles, shopper expectations, and competitive conditions.
From KVIs to private labels, it powers digital shelf optimization, loyalty-driven pricing, and omnichannel grocery growth helping grocers protect revenue, improve price perception, and accelerate profitability at scale.