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The MFP Challenges Grocers Must Solve
DISCONNECTED PLANNING TOOLS
Spreadsheets, homegrown models, and fragmented systems fail to align top-down financial strategy with day-to-day execution. Grocers lose agility, respond slowly to market shifts, and fragment accountability.
STATIC FORECASTS
Traditional planning methods can’t adapt to surging demand, perishable constraints, or promotional effects resulting in overbuys, spoilage, or missed sales.
LACK OF CONNECTIVITY
When financial plans live in isolation from merchandising, pricing, and supply chain systems, grocers lose visibility, erode margins, and fail to pivot in real time.
Digital Wave’s AI-Native MFP for Grocery
Connected Grocery Financial Planning
Most financial plans are static and disjointed. Digital Wave’s AI-native Grocery MFP is unified, flexible, and real-time. Running on the ONE Platform, it aligns strategy, assortments, pricing, and inventory under one data model to drive more precise and profitable outcomes.
Adaptive Planning with Instant Visibility
From pre-season budgeting to in-season reforecasting, Grocery MFP enables merchants and finance teams to pivot fast leveraging scenario modeling, demand shifts, supplier inputs, and performance data without losing governance.
Embedded Execution Across ONE
Because Grocery MFP is built into the ONE Platform, every plan flows from the same master data that powers promotions, replenishment, pricing, and assortment. This ensures synchronized execution across every grocery function.
Why It’s Different
Native to ONE Platform: Unlike disconnected planning tools, Grocery MFP lives within the AI-native ONE Platform delivering real-time orchestration, governance, and connected execution.
Foundation for Profitability: It centralizes financial, category, and product data so grocers can align budgeting, promotion, and inventory strategies with tactical and strategic goals.
Enterprise-Scale Efficiency: Improves forecast accuracy, reduces waste risk, and lowers total cost of ownership by replacing manual consolidation across tools with one governed environment.
Key Features & Capabilities of AI-Native Grocery MFP
AI-Driven Demand Forecasting
Predict SKU-level demand using advanced signals like promotions, seasonality, and external factors.
Dynamic Reforecasting
Refresh financial plans automatically as real-time data flows in.
Unified Data Model
Single version of truth across finance, merchandising, supply chain, and pricing.
Real-Time Performance Dashboards
Monitor KPIs, variance, and execution progress instantly.
Pre-Season & In-Season Flexibility
Model budgets, forecasts, and open-to-buy automatically and update in real time.
Governed Open-to-Buy Management
Track, approve, and audit budget decisions with workflow controls.
Integrated with ONE Platform
Natively connects to Assortment Planning, Replenishment, Pricing, Promotions, and Inventory.
Scenario Planning & “What-If” Analysis
Simulate cost changes, promotional shifts, or supply disruptions to stress-test plans.
What Grocers Can Expect from Agile MFP
Faster planning cycles with less reliance on spreadsheets
Tighter alignment between merchants, finance, and supply chain
Real-time adjustment of plans to changes in supply or demand
Lower inventory risk by matching buys to forecasted demand
Improved forecast accuracy, fueling higher sales and stronger margins
Unified financial targets across banners, stores, and channels
Works with Your Existing Ecosystem
Digital Wave’s Grocery MFP is designed to integrate seamlessly with your existing grocery tech stack. It connects via open APIs to ERP, retailer systems, and analytics platforms pulling in cost, sales, and promotion data securely and consistently.
Because it lives in the ONE Platform, MFP ensures that all functions operate from one governed data model, enabling true alignment from planning to execution.
Why Digital Wave Technology
GROWTH ENGINE
Automating mission-critical processes to maximize revenue, margin, and cost efficiency.
AI-NATIVE PLATFORM
Native AI and orchestration at the core—no bolt-on modules.
PLANNING WITH PRECISION
Connects strategy to execution in real time with grocery-specific intelligence.
SCALABLE EXECUTION
Built to deliver consistent results across banners, formats, and geographies.
EXPERTLY DESIGNED
Developed by enterprise data specialists who understand how to turn data into real-world action.
Watch Grocery MFP in Action
See how Grocery MFP synchronizes strategy, finance, and execution across the grocery enterprise.
Explore the Power of AI-Native MFP
Frequently Asked Questions about Grocery MFP
What is Merchandise Financial Planning for grocery?
It’s a governed process that connects financial targets, inventory investments, and merchandising strategy in one real-time environment designed to improve forecast accuracy, grow margins, and reduce waste.
How does MFP integrate with the ONE Platform?
MFP is a core module on ONE. It shares master data with promotions, pricing, inventory, and assortment so that all functions align from the same foundation.
Can this replace spreadsheets and legacy tools?
Yes. Grocery MFP eliminates manual reconciliation, improves accuracy, and accelerates planning cycles with real-time orchestration and AI enrichment.
How is forecast accuracy improved?
By combining clean master data, live performance, AI-driven demand signals, and scenario analysis, MFP offers more precise, actionable forecasts.
Is Grocery MFP configurable for different formats (e.g., grocery chains, regional banners)?
Absolutely. Workflow, hierarchies, and assumptions are all configurable enabling adaptation without complex customization.
How quickly will we see value?
Most grocers begin seeing improved alignment, tighter margin control, and faster planning within weeks, not quarters as MFP bridges strategy and execution across functions.
The Bottom Line: Agile Planning, Stronger Profitability
Digital Wave’s Grocery MFP empowers grocers to adopt agile, data-driven plans that unite teams and deliver better results. As part of the AI-native ONE Platform, MFP bridges pre-season strategy and in-season execution with real-time visibility.
By connecting to pricing, promotion, inventory, and product domains, it helps grocers achieve more accurate, profitable outcomes at speed, scale, and efficiency.