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The Challenges Grocers Face
RISING COSTS & THIN MARGINS
Grocers face mounting pressure to fund competitive promotions while still protecting profit margins. Manual spreadsheets and disconnected systems make it difficult to balance value with profitability.
COMPLEX SHOPPER EXPECTATIONS
Shoppers expect relevant, personalized deals across KVIs, private labels, and loyalty programs. Generic promotions fail to meet dietary, regional, and digital shelf expectations, eroding customer trust.
DISCONNECTED CAMPAIGN EXECUTION
Legacy tools leave promotions siloed from pricing, category management, and inventory planning leading to overlapping offers, excess markdowns, and poor ROI visibility.
Digital Wave's Promotion Planning
AI-Native Grocery Promotions, Powered by ONE
Digital Wave Technology’s Promotion Planning solution, built on the AI-native ONE Platform, empowers grocers to design, optimize, and execute high-impact promotions across all channels.
Smarter, Automated Campaigns
Unlike static tools, our solution leverages AI, GenAI, and Agentic AI alongside trusted master data to:
Generate optimized promotion scenarios based on sales, elasticity, and loyalty trends
Automate offer creation, approvals, and syndication across loyalty apps, circulars, and digital shelves
Align promotions with pricing, category plans, and supplier funding for enterprise-wide precision
Connected, Compliant Execution
Because it’s embedded in the ONE Platform, every promotion flows seamlessly into supply chain, assortment, and analytics systems ensuring campaigns are profitable, compliant, and shopper centric.
Why It’s Different
Native to the ONE Platform: Unlike traditional grocery promotion tools that operate in silos, our Promotion Planning solution is embedded in an AI-native platform designed to unify master data, PIM, pricing, and category strategies.
Foundation for Smarter Promotions: Centralizes product, shopper, and supplier data to power PIM, pricing, assortment, and loyalty campaigns with precision.
Enterprise-Ready Advantage: Eliminates disconnected workflows, reduces total cost of ownership, and ensures consistent, governed execution across stores, Ecommerce, loyalty apps, and retail media networks.
Key Features & Capabilities of Grocery Promotion Planning
Generate AI-Powered Promotion Scenarios
Use demand, elasticity, and loyalty insights to simulate promotion outcomes and select the most profitable mix.
Personalize Shopper Offers at Scale
Target dietary, regional, and loyalty-driven preferences with AI-driven segmentation and personalization.
Automate Campaign Creation & Syndication
Deploy promotions across Ecommerce, loyalty apps, circulars, digital shelf, and retail media networks in real time.
Enforce Governance & Compliance
Apply role-based approvals, brand guidelines, and audit-ready workflows to ensure accuracy and accountability.
Align Promotions with Pricing & Category Goals
Ensure promotional activity reinforces everyday pricing and category strategies instead of creating conflict.
Measure & Improve Promotion ROI
Use dashboards and AI-powered analytics to evaluate performance, cannibalization, and shopper impact.
Optimize Supplier Funding & Trade Promotions
Track supplier-funded deals, validate agreements, and maximize ROI with real-time spend visibility.
Automate Workflows with Agentic AI
Streamline approvals, syndication, and performance tracking to reduce manual effort and accelerate execution.
Business Outcomes for Grocers
Increase promotional ROI with optimized offers tailored to shopper behavior and category goals.
Balance sales lift and profitability with AI-driven scenario planning and elasticity insights.
Drive loyalty and trust through personalized, dietary- and region-specific promotions.
Accelerate execution with automated approvals, campaign creation, and cross-channel syndication.
Reduce costs by cutting manual rework and optimizing supplier funding.
Deliver consistent, omnichannel promotions across stores, Ecommerce, loyalty apps, and retail media.
Works with Your Grocery Ecosystem
Digital Wave’s Promotion Planning solution integrates seamlessly with ERP, POS, loyalty systems, Ecommerce platforms, and supplier portals.
Because it’s part of the ONE Platform, promotions stay aligned with pricing, category management, assortment planning, and deal management ensuring a single version of the truth across your enterprise.
Why Digital Wave Technology
GROWTH ENGINE
Transforming mission-critical processes to drive revenue, margin, cost savings, and efficiency.
AI-NATIVE PLATFORM
Purpose-built to unify strategy and execution in one intelligent ecosystem.
BUILT FOR SMARTER PROMOTIONS
Replace generic offers with personalized, data-driven campaigns that maximize ROI, build shopper trust.
SCALABLE EXECUTION
Built to deliver measurable results at enterprise scale.
EXPERTLY DESIGNED
Developed by enterprise data specialists who understand how to turn data into real-world action.
Watch Promotion Planning in Action
See how Digital Wave’s Promotion Planning helps grocers deliver smarter, more profitable promotions.
Explore the Power of AI-Native Promotion Planning
Grocery Promotion Planning FAQs
What is Promotion Planning for grocery?
It uses AI to design, optimize, and execute promotions that balance shopper value, loyalty drivers, and profitability.
How does it improve ROI?
It simulates promotional outcomes, optimizes supplier-funded deals, and measures ROI to eliminate waste and increase impact.
Can promotions be personalized?
Yes. AI-driven segmentation enables dietary, regional, and loyalty-specific offers for precision targeting.
Does it integrate with loyalty and Ecommerce systems?
Absolutely. Promotions can be instantly deployed to loyalty apps, retail media, circulars, and Ecommerce platforms.
What makes Digital Wave Technology different?
Unlike siloed tools, our solution is embedded in the AI-native ONE Platform with master data, GenAI, and Agentic AI ensuring promotions are consistent, compliant, and omnichannel-ready.
How does Promotion Planning support omnichannel execution for grocery retailers?
Digital Wave’s Promotion Planning solution ensures every campaign is synchronized across physical stores, Ecommerce sites, loyalty apps, retail media networks, and circulars. By leveraging AI, GenAI, and Agentic AI within the ONE Platform, grocers can deliver consistent, compliant, and shopper-centric promotions at scale.
Grocery Promotion Planning for Profitable Campaigns
Digital Wave Technology’s Promotion Planning solution for grocery helps retailers design, optimize, and execute profitable promotions across stores, Ecommerce, loyalty programs, and retail media networks.
Built on the AI-native ONE Platform with MDM, PIM, and native GenAI and Agentic AI, it enables personalized, compliant, and omnichannel campaigns that maximize ROI, protect margins, and build shopper trust.