Recognition

Donna McGuckin, VP Customer Advisory, was recognized by the Path to Purchase Institute as a Woman of Excellence in Technology in 2025 for her leadership in advancing AI-driven solutions and delivering measurable business impact across the commerce marketing industry.

Lori Schafer, CEO of Digital Wave Technology, has been named a Top AI Leader for 2025 by AI in Retail for the second year in a row. The recognition highlights her continued leadership in bringing AI-native solutions to market that are transforming how consumer brands engage customers and operate at scale.

Lori Schafer, Digital Wave Technology CEO, was named a Top AI Leader for 2024 by AI in Retail, a testament to her vision in integrating AI-driven solutions that redefine customer engagement and operational efficiency.​​​​​​

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Lori Schafer was honored with Mass Market Retailers' Most Influential Women Award in 2024, recognizing her role as a trailblazer and change agent in the retail industry.​​​​​​

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Digital Wave Technology CEO Lori Schafer was selected as one of the “Top Movers and Shakers in Retail” for 2023 by RIS News, honoring her leadership in advancing retail technology and strategy.

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Digital Wave Technology was named the Top AI Native Consumer Brand Platform of 2025 by Retail Tech Insights, recognizing the ONE℠ Platform’s role in transforming how brands unify data, apply native AI, and make real-time decisions that drive profitability, agility, and growth.

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Digital Wave Technology was recognized as a runner-up for the 2025 Best Breakthrough Technology Solution Vendors in Partnership Award, underscoring the impact of the ONE℠ Platform in revolutionizing retail operations through unified data management, native AI, and real-time insights.

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Digital Wave Technology CEO Lori Schafer and Senior Vice President, Revenue and Strategic Accounts Sandy DeFelice were named RETHINK Retail Top Retail Experts for 2024, highlighting their exceptional influence and contributions to the retail industry.​

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Digital Wave Technology sponsored the Coresight Research AI Council in 2023 and 2024, a forum focused on advancing AI in consumer industries. Guided by the principles of ethical AI, the Council explores innovative applications and solutions that balance intelligence with integrity.​​

Digital Wave Technology received the Best Customer Experience Marketing Automation Award in 2023 at the Vendors in Partnership Awards in conjunction with NRF, recognizing its role in enhancing engagement and delivering exceptional, personalized shopping experiences.

Lori Schafer, Digital Wave Technology CEO, is a 2025 Data Leadership Award winner. Consumer Goods Technology recognized Lori as an executive driving innovation, growth, and customer value through transformative, data-driven strategies in the consumer goods and retail industries. 

Digital Wave Technology CEO Lori Schafer and Senior Vice President, Revenue and Strategic Accounts Sandy DeFelice were honored as Top Retail Experts for 2025 by RETHINK Retail—their second consecutive year earning this prestigious recognition for their leadership and innovation in retail.​

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Lori Schafer was recognized by Path to Purchase Institute as a Woman of Excellence in Technology in 2024 for her groundbreaking work driving innovation and operational success in the retail and consumer goods sectors.​

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Digital Wave Technology was recognized as a runner-up for the 2024 Retailer’s Favorite Vendors in Partnership Award, reflecting its commitment to delivering innovative solutions that resonate with customers and retailers alike.​​

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