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The Allocation Challenges Retailers Must Solve
SYSTEMS OUT OF SYNC
Fragmented systems, manual overrides, and disconnected planning often lead to inventory being sent to the wrong place at the wrong time.
INVENTORY BY LOCATION
You can have the right products and the right strategy but without precise, data‑driven allocation, you risk stockouts, markdowns, and lost revenue.
MARGIN AT RISK
Without real-time demand signals and localized insights, inventory gets misallocated driving up costs, reducing margins, and limiting profitability.
AI-Native Retail Allocation Software
Confident, Data-Driven Allocation
Unlike reactive or spreadsheet-based allocation tools, Digital Wave Technology’s AI-native Allocation software is real-time, precise, and embedded within the ONE Platform. It combines demand forecasting, store clustering, channel performance, and supply constraints to optimize inventory distribution across stores and omnichannel fulfillment with confidence driving higher margins and reduced waste.
Connected to Your Retail Ecosystem
Fully integrated with Merchandise Financial Planning, Assortment Planning, Purchase Order Management, Replenishment, and Pricing, Allocation ensures strategies are aligned with enterprise financials, available inventory, and localized demand. Decisions flow seamlessly from strategy to execution, reducing manual intervention and accelerating time-to-market.
Smarter Decisions with AI
With advanced analytics, GenAI insights, and configurable business rules, retailers gain surgical precision in product placement. AI continuously analyzes sales velocity, customer demand signals, and real-time availability to recommend allocations that maximize profitability and customer satisfaction.
Why It's Different
Native to the ONE Platform: Embedded in an AI-native ecosystem with Master Data Management, Merchandising, and Lifecycle Pricing, not a standalone PIM.
AI-Powered Content at Scale: Uses GenAI to automatically generate attributes, on-brand copy, and localized content, accelerating product onboarding and readiness.
Enterprise-Wide Alignment: Connects product data and digital assets to strategy and execution across all channels, ensuring clean, governed data drives every experience.
Features & Capabilities of AI-Native Allocation
AI-Powered Demand Analysis
Leverages sales velocity, store clustering, and demand signals to recommend precise allocations that minimize markdowns and improve sell-through.
Integrated with ONE Platform
Natively connected to Assortment Planning, Merchandise Financial Planning, Pricing, Replenishment, and Purchase Order Management for alignment from strategy to execution.
Real-Time Visibility
Continuously monitors inventory and sales across stores and channels, enabling rapid response to demand shifts and reducing stockouts.
GenAI-Enhanced Workflows
Automates manual tasks and provides intelligent recommendations, freeing planners to focus on strategic decisions.
Omnichannel Allocation Logic
Balances product availability across stores, Ecommerce, and fulfillment centers to ensure consistent customer experience and service levels.
Scenario Planning & Simulation
Test “what-if” allocation scenarios for product launches, promotions, or supply disruptions choosing the mix that best protects margin and availability.
Configurable Business Rules
Tailor allocation logic by product type, season, store cluster, launch event, or promotional campaign for full flexibility and control.
Inventory & Supply Constraints Awareness
Allocates within the realities of vendor commitments, supply limits, and logistics capacity to ensure feasible, execution-ready plans.
What Retailers Can Expect from Smarter Allocation
Increase sell-through. AI-driven allocation improves product availability across stores, channels, and regions while reducing excess inventory.
Align strategy with execution. Shared data and workflows connect financial, assortment, pricing, and allocation plans into one governed system.
Strengthen omnichannel performance. Balanced distribution across stores, eCommerce, and marketplaces supports unified commerce strategies.
Accelerate time-to-market. Integrated workflows reduce manual rework and speed up allocation execution.
Reduce stockouts and lost sales. Real-time demand signals ensure the right products are in the right locations at the right time.
Protect margins. Smarter distribution decisions minimize costly markdowns and preserve profitability.
Integrates with ERP, OMS, Ecommerce & More
Digital Wave’s Allocation solution integrates easily with your existing retail systems: OMS, ERP, Ecommerce platforms, and WMS. It’s designed with open APIs and built-in connectors to ensure fast, flexible implementation.
As part of the ONE Platform, Allocation works seamlessly with planning, pricing, and fulfillment tools enabling real-time execution and synchronized enterprise operations.
Why Leading Retailers Choose Digital Wave Technology for Allocation
GROWTH ENGINE
Transforming mission-critical processes to drive revenue, margin, cost savings, and efficiency.
AI-NATIVE PLATFORM
Purpose-built to unify retail strategy and execution in one intelligent ecosystem.
SMARTER ALLOCATION
Gain faster insights, better results, and more control with connected planning tools.
SCALABLE EXECUTION
Built to deliver measurable results at enterprise scale, across every channel.
EXPERTLY DESIGNED
Developed by retail experts who understand how to turn data into real-world action.
Watch Allocation in Action
See how Digital Wave's Allocation improves accuracy, speed, and profitability in inventory distribution.
Explore the Power of AI-Native Allocation
Frequently Asked Questions about Retail Allocation
What is Allocation in retail?
Allocation is the process of distributing inventory across stores, channels, and fulfillment locations to meet forecasted demand, maximize sales, and reduce waste.
How does this solution improve allocation accuracy?
AI analyzes sales velocity, planning targets, and real-time availability to recommend optimal quantities for each location.
How does AI improve store-level allocation accuracy?
AI models factor in store-specific performance, demand patterns, and local preferences to ensure the right products reach the right locations.
Can allocation adjust dynamically to real-time demand changes?
Yes. The solution continuously recalculates allocation recommendations based on real-time sales, inventory shifts, and replenishment signals.
How does Allocation tie into the Digital Wave Technology ONE℠ Platform?
It shares data and workflows with Financial Planning, Assortment Planning, Replenishment, PIM, and Purchase Order Management, ensuring allocation aligns with enterprise strategy and execution.
Can it support omnichannel strategies?
Yes. Allocation balances inventory across all selling channels, from stores to Ecommerce, ensuring consistent availability and customer satisfaction.
Is Allocation flexible, and how fast can I use it?
Yes. You can set rules by product type, store cluster, season, or campaign, and it deploys quickly with ready connectors and expert support.
The Bottom Line: Smarter Allocation, Stronger Results
Digital Wave Technology’s Allocation solution helps retailers move inventory smarter, matching supply to demand with speed, precision, and profitability. Built on the AI-native ONE Platform, it connects planning, assortment, pricing, and fulfillment to deliver smarter execution at scale. With AI-powered allocation and real-time visibility, retailers reduce markdowns, maximize sell-through, and enhance customer satisfaction across every channel.
Ready to see what AI-powered allocation can do for your business?