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The Price Optimization Challenges Retailers Must Solve
STATIC PRICING MODELS
Manual rules and outdated models fail to adapt to fast-changing market conditions.
LACK OF DATA CONTEXT
Disconnected systems limit visibility into competitive pricing, product roles, and customer expectations.
MARGIN PROTECTION CHALLENGES
Retailers struggle to balance profitability with competitive positioning in dynamic markets.
Digital Wave's AI-Native Price Optimization
Turn Pricing into a Strategic Growth Engine
More than just pricing software, Digital Wave’s Price Optimization is AI-native, real-time, and embedded within the ONE Platform. It transforms pricing from a manual task into a strategic, automated growth driver delivering accurate, margin-maximizing prices for every product, channel, and region.
Smarter, Data-Driven Pricing Decisions
The solution uses product-level data, demand elasticity, competitor benchmarks, and configurable business rules to balance margin, volume, and price perception. With granular control by product role, whether KVI, core, convenience, or private label, retailers can strengthen loyalty while driving sales and enhancing margin.
Connected Pricing That Scales Enterprise-Wide
Natively integrated with Promotion Planning, Markdown Optimization, PIM, MDM, Forecasting, and Financial Planning, Price Optimization ensures every decision flows seamlessly into execution. The result: faster pricing cycles, stronger cross-functional alignment, and enterprise-wide growth.
Why It’s Different
Native to the ONE Platform: Unlike standalone pricing tools or static models, our solution is AI-native and embedded in a unified platform that connects pricing with promotions, markdowns, product data, forecasting, and financial planning. Every recommendation is backed by explainable AI, giving teams clarity into the business rationale behind each decision.
Foundation for Growth: Combines real-time demand signals, competitive benchmarks, and elasticity-driven forecasting to deliver accurate, margin-maximizing prices across every product, channel, and region.
Enterprise-Ready Advantage: Reduces total cost of ownership, eliminates disconnected workflows, and ensures consistent, transparent pricing execution at retail scale with governance, flexibility, and measurable ROI.
For more insights, read our Guide to Retail Pricing Solutions.
Features & Capabilities of AI-Native Price Optimization
AI-Generated Base Price Recommendations
Leverage native AI and GenAI to deliver accurate, margin-maximizing base prices by product, channel, and zone.
Integrated Pricing Suite
Natively connects with Promotion Planning, Markdown Optimization, MDM, PIM, and Financial Planning for one unified decisioning engine.
Role-Based Pricing Strategies
Configure pricing by product role (KVI, core, convenience, private label) to balance profitability with customer loyalty.
Explainable & Transparent AI
Maintain full visibility into AI recommendations with traceable logic and configurable guardrails.
Real-Time Data Orchestration
Align pricing decisions instantly with demand signals, competitive benchmarks, inventory levels, and financial goals.
Dynamic Competitive Benchmarking
Continuously monitor and react to competitor price changes with AI-driven adjustments that protect margin and market share.
Override Controls & What-If Scenarios
Give merchandisers flexibility to simulate outcomes, override AI recommendations, and apply business rules with governance.
Elasticity-Driven Forecasting
Incorporate demand elasticity curves to predict volume and revenue impact, ensuring smarter, more profitable pricing decisions.
Business Outcomes with AI-Native Price Optimization
Faster pricing decisions. Native AI and GenAI accelerate pricing cycles from weeks to minutes, improving speed to market.
Increase agility. Dynamic price adjustments respond instantly to demand shifts, seasonality, and competitor changes.
Maximize margin with native AI base price recommendations across every channel and zone.
Enable confident governance. With transparent AI, what-if simulations, and override controls, retailers maintain compliance, audit readiness, and strategic flexibility.
Boost customer loyalty. Role-based pricing ensures value perception on KVIs while driving profitability on core, private label, and long-tail products.
Capture market share with precise, consistent pricing across KVIs, private labels, and store clusters.
Works with Your Existing Ecosystem
Digital Wave’s Price Optimization solution supports open APIs, seamless connections to Ecommerce platforms, ERPs, POS, and analytics tools.
It is natively embedded in the ONE Platform, providing real-time access to product, demand, and inventory data ensuring enterprise-wide synchronization.
Why Digital Wave Technology
GROWTH ENGINE
Transforming mission-critical processes to drive revenue, margin, cost savings, and efficiency.
AI-NATIVE PLATFORM
Purpose-built to unify retail strategy and execution in one intelligent ecosystem.
AI-DRIVEN PRICE PRECISION
Deliver profit and value with channel-aware, competitive pricing that adapts in real time.
SCALABLE EXECUTION
Built to deliver measurable results at enterprise scale, across every channel.
EXPERTLY DESIGNED
Developed by retail experts who understand how to turn data into real-world action.
Watch Price Optimization in Action
See how Price Optimization delivers smart, scalable pricing at the speed of retail.
Explore the Power of AI-Native Price Optimization
Frequently Asked Questions about Retail Price Optimization
What is Price Optimization in retail?
AI-native Price Optimization recommends margin-maximizing base prices across every product, channel, and market in real-time.
How does AI improve base pricing accuracy and speed?
AI dynamically accounts for elasticity, competitor pricing, seasonality, and product tiers (KVI, private label), streamlining pricing decisions with precision.
Can I override automated pricing suggestions with business rules?
Yes. Retailers can set rules, workflows, and approval gates to guide or override AI recommendations safely.
How does this solution integrate with promotions and markdown workflows?
Price Optimization is tightly connected to Promotion Planning and Markdown Optimization ensuring every price change aligns with planning and execution workflows.
Can this solution manage international pricing complexities?
Yes. Support for zones, store clusters, and regional pricing ensures flexibility across global retail environments.
How does Price Optimization impact long-term profitability and customer loyalty?
By continuously analyzing demand signals, competitive benchmarks, and shopper behavior, AI-native Price Optimization balances short-term revenue gains with long-term value. It helps retailers improve price perception, protect margins, and build customer trust across all channels.
The Bottom Line: Precise Pricing, More Profit
Digital Wave’s Price Optimization solution helps retailers automate strategic pricing decisions with AI, GenAI, and real-time data. Part of the Lifecycle Pricing suite in the ONE Platform, it aligns pricing with product roles, customer behavior, and margin goals. Improve price perception, drive loyalty, and increase profitability with a smarter pricing engine built for retail scale.