Lori Schafer Featured in Martechvibe: AI-Driven Commerce and the Future of Product Data
- Sara Meza
- Jul 14
- 2 min read
Updated: 7 hours ago
Why Product Data Matters for AI-Driven Commerce
Read the full interview in Martechvibe here.
Retail is entering a new phase of digital commerce.
As AI agents increasingly influence how products are discovered, evaluated, and purchased, the quality of product data is becoming a competitive differentiator.
In her latest interview with Martechvibe, Lori Schafer, CEO of Digital Wave Technology, discusses why trusted, governed product data is foundational to marketplace success, digital merchandising, and the future of AI-driven commerce.
Product Data Is a Strategic Asset
For years, brands focused on optimizing product pages for human shoppers through compelling content, imagery, and merchandising.
As AI agents become part of the buying journey, success increasingly depends on whether product data is complete, structured, and machine-interpretable.
Organizations that treat product data as a strategic asset will be better positioned to compete in an AI-driven marketplace.
Rethinking the Operating Model
Preparing for AI-driven commerce requires more than managing marketplace listings.
Organizations must rethink how product information is created, governed, maintained, and syndicated across channels.
That includes strengthening data structures, governance workflows, and collaboration across merchandising, marketing, IT, and digital commerce teams to ensure trusted information is available wherever products are discovered.
Digital Merchandising Is Evolving
As AI becomes part of product discovery, digital merchandising is shifting from persuasion to precision.
Complete product attributes, consistent taxonomies, governed content, and automated validation are becoming increasingly important for product visibility, recommendations, and marketplace performance.
Organizations that invest in trusted product information today will be better prepared for the next generation of digital commerce.
Read the Full Interview
Read Lori Schafer's full Martechvibe interview, "The Storefront Is Changing. Product Data Is Taking Center Stage," to learn how AI agents are reshaping digital merchandising, marketplace strategy, and why trusted product data is becoming a competitive advantage.
Read the interview here: https://martechvibe.com/article/the-storefront-is-changing-product-data-is-taking-centre-stage/
