Lori Schafer Featured in Total Retail With New Article on Collaborative AI

Read the full article in Total Retail here.

Digital Wave Technology CEO Lori Schafer has been featured in Total Retail with a new article exploring how collaborative AI can strengthen category management and retailer-brand partnerships.

In the article, Category Management Can Benefit From Collaborative AI, Lori examines how agentic AI can help retailers and consumer brands move beyond internal optimization to collaborate through shared intelligence. She discusses how AI can support more informed assortment decisions, improve category performance, and enable faster, data-driven collaboration while emphasizing the importance of trusted data, governance, and human oversight.

Read the full article in Total Retail: https://www.mytotalretail.com/article/category-management-can-benefit-from-collaborative-ai/

Newsroom