Morningstar: Digital Wave Technology® and ChannelEngine Partner to Accelerate AI-Driven Marketplace Growth

Read the article in Morningstar here.

The partnership combines AI-native data management with global marketplace connectivity to help brands unify product data, automate operations, and scale digital commerce performance

Digital Wave Technology and ChannelEngine today announced a strategic partnership to help brands and retailers scale marketplace growth by unifying product data and automating global marketplace operations. The partnership combines ChannelEngine’s connectivity to more than 1,300 online marketplaces with Digital Wave Technology’s AI-native ONE® Platform, enabling organizations to scale digital commerce with greater speed, accuracy, and control.

As marketplaces continue to drive product discovery and online sales, brands face increasing complexity in managing product data, localized content, and operational workflows across channels. Together, Digital Wave Technology and ChannelEngine address these challenges by creating a seamless flow of product information from internal systems to live marketplace listings while maintaining strong data governance and consistency. Together, Digital Wave Technology and ChannelEngine address these challenges by creating a seamless flow of product information from internal systems to live marketplace listings while maintaining strong data governance and consistency.

Digital Wave Technology’s ONE Platform provides a unified, governed master data foundation with native AI, generative AI, and agentic AI capabilities. Now with WaveAgent™, organizations can automate data enrichment, optimize product content, and support real-time decision-making across enterprise workflows. Through the partnership, enriched and governed product data can be automatically distributed through ChannelEngine’s global marketplace integrations, reducing manual effort and accelerating time-to-market.

Unlike traditional product information or content management solutions, the ONE Platform provides a unified, AI-native data foundation that powers intelligent automation across digital commerce operations. Rather than simply managing product data, it enables organizations to continuously enrich, optimize, and activate data across channels, ensuring marketplace content remains accurate, consistent, and optimized at scale while accelerating execution and reducing manual effort. When paired with ChannelEngine, this foundation extends beyond data management to power end-to-end marketplace operations, enabling organizations to scale globally with speed, control, and consistency.

“Brands and retailers are under pressure to rapidly scale across marketplaces while maintaining control of increasingly complex product data,” said Dan Mitchell, SVP of Platform Strategy at Digital Wave Technology. “This partnership brings together a trusted data foundation and global marketplace connectivity, removing the heavy lift — allowing organizations to automate how product data is enriched, managed, and activated. The result is faster time-to-market, improved data quality, and the ability to compete more effectively across digital commerce channels.”

“Marketplace growth depends on both strong connectivity and high-quality product data,” said Matt Tomaszewski, Head of North American Partnerships at ChannelEngine. “By working with Digital Wave Technology, brands and retailers can strengthen their data foundation while seamlessly scaling their presence across our global marketplace ecosystem.”

The combined solution enables organizations to reduce manual processes, improve listing accuracy, and expand marketplace reach, while supporting day-to-day marketplace operations such as order management, pricing, and performance monitoring, all while maintaining control over product information and brand consistency.

About Digital Wave Technology

Digital Wave Technology® delivers the ONE® Platform, an AI-native enterprise platform that unifies, governs, and activates data to drive faster, smarter business decisions. Built on a trusted master data foundation, the platform combines native GenAI and agentic AI to automate and optimize mission-critical workflows across the enterprise. At its core is WaveAgent, an agentic AI operating layer that interprets data, recommends actions, and executes processes in real time. With built-in extensibility, organizations can rapidly develop and scale analytics and AI-driven solutions to maximize the value of their data. Leading companies across retail, consumer goods, and health and wellness rely on Digital Wave Technology to increase efficiency, accelerate growth, and unlock the full value of their data. Learn more at digitalwavetechnology.com.

About ChannelEngine

ChannelEngine is a marketplace integration platform that connects brands and retailers to more than 1,300 global marketplaces, social commerce platforms, and emerging agentic commerce channels. The platform automates product listings, pricing, inventory synchronization, and order management with AI-powered automation built into core workflows. ChannelEngine connects directly with existing ERP, PIM, WMS, and fulfillment systems, helping businesses maintain accurate listings, grow across marketplaces, and scale operations without adding headcount. Trusted by leading brands including Samsung, Salomon, Jockey, Unilever, LG Electronics, Clarks, and Nestlé.