Digital Wave Technology CEO Lori Schafer Named a 2025 Top AI Leader in Retail by AI in Retail

PONTE VEDRA BEACH, FL — January 13, 2025 — Digital Wave Technology is proud to announce that CEO Lori Schafer has been recognized as a Top AI Leader for 2025 by AI in Retail, an initiative from AI in Retail (AiR) honoring those at the forefront of artificial intelligence in the retail sector.

This marks the second consecutive year Lori has received this recognition, reinforcing her position as one of the industry’s most influential voices in AI strategy and innovation.

The Top AI Leaders in Retail list celebrates individuals and companies pioneering the integration of artificial intelligence across merchandising, marketing, supply chain, ecommerce, and customer experience. Honorees were selected by a committee of leading retail experts, who reviewed thousands of professionals across hundreds of companies. The selection process emphasized documented work across AI technologies and retail use cases, measurable industry impact, and ongoing thought leadership through publications, speaking engagements, and social media.

Lori joins a distinguished group of executives from globally recognized brands, including leaders from Walmart, Google Cloud, Kroger, Microsoft, PepsiCo, and Amazon.

At Digital Wave Technology, Lori has spearheaded the development of the AI-native ONE™ Platform, enabling enterprise retailers and CPG companies to unify their data, automate product content and pricing, and accelerate innovation with next-generation tools like text-to-app development and AI-powered content creation.

“This award is a reflection of the work our entire team is doing to help companies unlock the power of AI in practical, scalable ways,” said Schafer. “It’s an honor to be recognized among such a forward-thinking group of leaders who are actively shaping the future of retail.”

View the full list of 2025 Top AI Leaders in Retail.

About Digital Wave Technology

Digital Wave Technology is a leader in AI-native enterprise solutions for consumer industries including retail, consumer goods, and healthcare. The company’s ONE™ Platform provides a single source of truth, with Product Information Management (PIM) and Master Data Management (MDM) at the core. Digital Wave Technology’s AI-native solutions improve speed to market, drive rapid product innovation, and increase profitability, productivity, and customer experience. More information: digitalwavetechnology.com.