Digital Wave Technology CEO Lori Schafer Named to Class of 2026 “Retail Voices by NRF”

The National Retail Federation recognizes Lori Schafer as a leading voice shaping the future of retail.

Ponte Vedra, FL — November 3, 2025 — Digital Wave Technology is proud to announce that Lori Schafer, Chief Executive Officer, has been named to the 2026 Retail Voices by NRF community, a recognition program from the National Retail Federation (NRF) in partnership with RETHINK Retail that honors retail’s most influential thinkers and innovators.

The 2026 class of Retail Voices is featured at nrfbigshow.nrf.com/retail-voices.

Selected from nearly 400 nominations, Schafer was recognized as a standout leader driving transformation across retail and consumer industries through AI-native innovation, unified data, and connected intelligence. Her vision for enabling enterprises to harness AI, GenAI, and Agentic AI to drive measurable business growth exemplifies the forward-thinking leadership celebrated by NRF.

“I’m honored to be part of Retail Voices by NRF and to join a group of leaders who are helping shape the next era of retail,” said Lori Schafer, CEO of Digital Wave Technology. “It’s an incredible opportunity to connect, collaborate, and inspire progress together.”

At NRF 2026: Retail’s Big Show, the Class of 2026 Retail Voices will receive exclusive recognition and access designed to connect retail’s most forward-thinking leaders and celebrate their industry contributions.

To learn more about Lori Schafer’s leadership and Digital Wave Technology’s role in driving AI-native transformation across the retail landscape, visit www.digitalwavetechnology.com. Follow and engage with Lori’s NRF 2026 journey using #RetailVoicesbyNRF, and tag @NRF and @RETHINK Retail when possible.

About Digital Wave Technology

Digital Wave Technology delivers the ONE℠ Platform, an AI-native enterprise platform built to unify and activate data across the business. With a foundation of trusted master data management and embedded GenAI and Agentic AI, the ONE Platform powers intelligent execution across mission-critical functions. It includes rapid application development of connected enterprise systems and a built-in Data Science Studio to help teams move faster, experiment smarter, and operationalize intelligence at scale. Leading organizations in consumer industries such as retail, consumer goods, and health and wellness rely on Digital Wave Technology to increase revenue, expand profits, boost productivity, decrease costs, and scale innovation. Learn more at www.digitalwavetechnology.com.

About NRF

The National Retail Federation passionately advocates for the people, brands, policies and ideas that help retail succeed. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer,

contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies. Learn more at nrf.com.

About RETHINK Retail

RETHINK Retail is your go-to destination for executive-led insights into the trends and innovations that are transforming the global retail landscape. Through our award-winning podcasts, fresh, original and thought-provoking content series, and partnerships with the world's leading retail events, we reach a growing audience of the top retail decision-makers and industry thought leaders. Learn more at www.rethink.industries.