Path to Purchase Institute: Aldi Automates Digital Product, Marketing Copy

Read the original article in Path to Purchase Institute here.

Aldi is betting on automation to enhance and expedite the delivery of product descriptions on its digital touchpoints, including its website, mobile app and email.

Through a partnership with Digital Wave Technology, the discount grocer will leverage generative artificial intelligence (Gen AI) solutions to create on-brand, customer-focused product copy and marketing content for Aldi’s digital channels in the U.S.

Digital Wave’s AI Copywriter creates precise, search-engine-optimized product descriptions and multilingual marketing copy. 

The AI Product Attribution solution extracts key product attributes from images and packaging, closing data gaps to improve digital discoverability, according to a media release.

The companies also said automated product attribution will increase search visibility, organic search rankings and website navigation, reducing customer confusion and improving operational efficiency.

“Our AI-native solutions will integrate with the existing Aldi digital infrastructure, driving revenue growth and improving profitability while delivering exceptional product experiences,” Lori Schafer, CEO of Digital Wave Technology, said in the release. “We’re excited to support Aldi as it continues to set benchmarks in the grocery sector.”