Retail Customer Experience: Aldi taps Digital Wave to drive better automation of digital channel product descriptions
- Tori Hamilton
- Mar 10
- 1 min read
Updated: May 2
Read the original article in Retail Customer Experience here.
Grocery chain Aldi is deploying Digital Wave Technology's GenAI solutions to automate product copy and enhance product data accuracy.
The technology will also drive greater operational efficiency, according to a press release.
Aldi will be able to expedite the delivery of precise, customer-focused product information to be used on the retailer's digital touch points including website, app and email. Digital Wave's AI Copywriter creates high-quality, search-engine-optimized product descriptions and multilingual marketing copy, enabling Aldi to scale content production efficiently and consistently. The AI Product Attribution solution enriches product data by extracting key product attributes from images and packaging, closing data gaps to improve digital discoverability.
In March 2024 the brand announced it will add 800 stores to its nationwide footprint by the end of 2028.
