Sara Meza in RetailToday Executive Roundtable Q1

Digital Wave Technology's SVP, Chief Digital Officer Sara Meza was featured in RetailToday's Executive Rountable Q1 in the "ChatGPT / Generative AI in Retail" section.

This edition of the Quarterly Executive Roundtable explores the profound impacts of technology on the retail space, featuring insights from industry leaders on how retailers are embracing innovative approaches to enhance their operations. This report covers several significant points, including the game-changing potential of ChatGPT in retail and eCommerce, the rise of Generation Alpha, effective personalization strategies, insights into consumer behavior, and the latest trends in experiential marketing. With input from over 100 executives, the report aims to empower readers with observations, key learnings, and actionable insights to thrive in an increasingly tech-driven retail environment. It encourages contributions from diverse perspectives for future editions to foster innovation and progress in the ever-evolving world of retail.

Read Ms. Meza's thoughts on how generative AI will shake up the retail industry here.