Sourcing Journal: How Investing in Generative AI Improves the Customer Experience

Sourcing Journal’s recent article on Digital Wave Technology and Coresight Research’s report highlights the growing investment in generative AI, which is projected to reach $235 billion by 2028. Despite this, many consumer brands face challenges in deploying AI effectively due to fragmented applications and poor data quality.

The article emphasizes that Digital Wave’s unified AI-native platform is pivotal in helping businesses streamline operations, boost data accuracy, and unlock the full potential of AI. It notes the platform's ability to transform shopper and product intelligence across various industries. Find the original article published by Sourcing Journal here.