GenAI Customer Case Studies: Real Business Impact
How Businesses Use GenAI for Content, Speed, & ROI
The ONE℠ Platform powers GenAI success across industries.
Discover how organizations across retail, grocery, consumer brands, and health and wellness use Digital Wave’s GenAI capabilities on the ONE℠ Platform to transform product content, accelerate onboarding, improve discoverability, and drive measurable ROI. These case studies showcase real outcomes such as less manual work, better SEO, and higher conversion rates.
Distributor of Luxury Goods
The largest distributor of luxury goods in North America sought a solution to streamline operations, support their digital transformation, and improve customer experiences.
The Solution
Utilizing AI Copywriter and AI Attribution, the Distributor of Luxury Fashion and Accessories implemented a comprehensive solution. The solutions facilitated the generation of SEO-optimized product copy tailored to the brand voice and that of retail partners. They automated the assignment of product attributes and consolidated data from various systems into a unified view. This enabled the organization to swiftly identify products in stock but unavailable for online sale and products with incomplete product information.
The Results
Digital Wave’s AI solutions delivered immediate value, empowering the team to efficiently address items with missing data and resolve costly discrepancies. The outcomes included:
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Reduced Workload Equivalent to One Workday Across Team: Enabled users to focus on higher value-added tasks, reducing the workload by one full day a week.
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Optimized SEO Strategies by 15-25%: Improved online visibility, resulting in greater reach and engagement.
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Personalized Shopping Experiences: Tailored to individual preferences by brand and retailer, enhancing customer satisfaction.
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Accelerated Drop Ship Processes by 20-50%: Reduced time to market, boosting competitive advantage.
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Improved Data Consistency: Provided real-time insights into product availability and information status for better transparency.
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Enhanced Quality Control: Elevated measures to ensure superior product standards and customer satisfaction.
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Boosted Conversion Rate: Improved product descriptions and details resulted in higher conversion rates of 15-20%.
National Specialty Retailer
A national specialty retailer offering a wide assortment of trend-driven products across categories needed to increase speed to market, improve product content quality, and eliminate manual inefficiencies.
The Solution
The specialty retailer deployed AI Copywriter, Attribution, and Review Analysis to unify and automate product content creation, attribute generation, and product review analysis. Leveraging generative and analytical capabilities, the retailer:
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Automatically generated SEO-optimized product copy in their distinct brand voice.
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Enriched product listings with AI-validated attributes and voice of customer insights.
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Identified gaps and inconsistencies across digital shelves, accelerating SKU activation and improving discoverability.
The Results
The GenAI solution delivered rapid, measurable results:
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Conversion Impact: 7%+ lift in conversions across hundreds of brands, outperforming alternative copywriting methods.
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Revenue & Margin Growth: 5%+ increase in sales and gross margin due to stronger product descriptions.
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Data Confidence and Accuracy Gains: AI validated existing attributes, generated 40% of new recommendations to fill data gaps, and identified 6% for potential correction.
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Discoverability Boost: Improved SEO and site search performance, driving more qualified traffic to PDPs.
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Operational Efficiency: Accelerated time-to-market through AI-driven workflows and reduced manual effort.
National Home Improvement Retailer
A national home improvement retailer searched for a solution to streamline the time-consuming process of onboarding and generating brand-consistent copy for a vast array of products.
The Solution
Introducing AI Copywriter and AI Attribution revolutionized the retailer's product attribution and copywriting processes. The solutions enabled associates to spend mere minutes, rather than hours, on each category, transitioning from manual entry to simply validating the AI-generated attributes and making manual overrides only when necessary. AI Copywriter also generated SEO-friendly copy to improve searchability and discoverability.
The Results
The implementation delivered remarkable results for the retailer's operations:
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Automated Attribution: Processed millions of items with over 90% accuracy.
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Accelerated Onboarding: Increased product onboarding speed by 92%.
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Enhanced Data Quality: Improved data accuracy by up to 98%.
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Achieved Cost and Time Efficiencies: Reduced copywriting time and costs by 99.7%.
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Boosted Conversion Rates: Achieved a 35% increase in conversion rates.
Multinational Discount Supermarket Chain
A leading multinational discount supermarket chain aimed to improve product data management and enrichment across its extensive inventory while maintaining speed and accuracy.
The Solution
Using AI Copywriter and AI Attribution the supermarket chain extracted vital product attributes, such as nutritional information, directly from product images and descriptions. The solutions generated detailed and precise product descriptions and seamlessly integrated with the existing digital infrastructure by automatically generating export files tailored for system consumption. Team members efficiently reviewed, edited, and approved outputs before publication to ensure maximum accuracy and brand consistency.
The Results
The implementation yielded transformative outcomes for this supermarket chain:
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Provided Additional Product Details: Achieved a 92-98% accuracy rate when automating product attributes.
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Automated Manual Processes: Over 90% automation achieved.
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Experienced High ROI: Achieved a 3.5x return for every $1 invested in AI.
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Elevated Brand Perception: Improved brand image and recognition.
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Leveraged Enriched, Accurate Data: Ensured consistency across systems and processes.
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Positioned for Digital Growth: Poised to expand digital channel revenue.
Global CPG Company
A $60B consumer products company partnered with Digital Wave Technology to create highly personalized micro-campaigns for their retail partners, while also enhancing ad creation speed and reducing costs.
The Solution
Digital Wave Technology introduced AI Advertising, a cutting-edge AI solution tailored for rapid, accurate, and
high-quality ad generation. This enterprise solution provides personalized ads for retail partners across global regions, supporting multiple languages and automating the creation of lifestyle images and marketing copy. The solution integrated with the company's existing advertising ecosystem, enabling swift production of mobile and web ads and catering to specific brand, product, regional, seasonal, holiday, and event needs. By reducing dependency on agencies, the company could more efficiently manage its ad production process.
The Results
AI Advertising enabled the CPG company to achieve significant cost-efficiency, speed up ad creation, and improve the effectiveness of their campaigns. Within just 5 months, the global company experienced remarkable results with AI Advertising:
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90% Cost Reduction: Advertising costs were slashed from $80,000 per ad to $7,000.
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88% Time Savings: The ad creation process was shortened from 40 hours to just 5 hours.
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8x Increase in Content Generation: The company saw an eightfold increase in content production, driving additional revenue growth.
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Enhanced Personalization: Ads were finely tuned to match regional, seasonal, holiday, and event-specific requirements, enhancing relevance and engagement.
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Reduced Dependency on Agencies: The company could produce more ads independently, allowing for diverse marketing campaigns and tailored content.
Health, Beauty, and Skincare Retailer
A prominent retailer in the health, beauty, and skincare industry, operating in a multilingual country, needed to enhance operational efficiency and product discoverability. The company required a solution to streamline product attribution, generate multilingual brand copy, and optimize content for search engines. Their goals included increasing team productivity through automation, simplifying the presentation of information in multiple languages, and enhancing search engine listings.
The Solution
The retailer implemented Digital Wave Technology's AI Copywriter and AI Attribution to automatically extract and generate product attributes, create brand-consistent copy in multiple languages, and optimize content for SEO. Additionally, the solutions identified key customer attributes, making it easier and faster for customers to find items on the website.
The Results
The introduction of AI solutions led to significant outcomes:
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92% Increase in Team Productivity: Merchandisers' hours were able to be reallocated to strategic activities, boosting focus on best-selling categories, expanding merchandise assortments, and analyzing inventory productivity.
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Enhanced SEO and Discoverability: Improved search engine listings and organic traffic through automated extraction and generation of new product attributes.
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Boosted Operational Efficiency: Multilingual content updates and optimized workflows integrated easily into business processes.
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30% Improvement in Product Attribution: Enhanced product data accuracy and completeness, improving SEO and site navigation.
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Identified Key Consumer Attributes: New insights drove better searchability, site navigation, and overall revenue.
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Faster New Item Setup: The onboarding process was reduced from weeks to minutes with consistent brand messaging. This accelerated product setup also enables quick multilingual content updates throughout the year as needed.
Global Leading Luxury Brands
An organization of global leading luxury brands sought to increase copy quality and quantity across all brands without increasing costs.
The Solution
Implementing AI Copywriter, the organization automated labor-intensive manual processes while retaining creative oversight. The solution empowers teams across all brands to craft precise product messages swiftly and with heightened quality, all while keeping costs in check. This capability enables tailored product copy based on attributions, enhances brand-specific copy personalization, and leverages SEO-focused keywords.
The Results
The organization achieved its goal of elevating the consumer experience across 26 global websites for 3 brands. The retailer experienced:
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Elevated Organic Search Traffic: Improved visibility across all brands, driving more traffic.
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Optimized Attribution for SEO: Enhanced search engine optimization and personalized product copy.
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Enhanced Copy Personalization: Incorporated additional attributes and keywords for brand-specific content.
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Increased Automation: Boosted team efficiency through automated processes.
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Delivered Multilingual Content: AI powers 26 global websites across 3 brands, ensuring effective delivery of multilingual content.
FAQs About GenAI Customer Success
What kinds of GenAI use cases are demonstrated in the case studies?
Examples include AI Copywriter, AI Attribution, AI Product Review Analysis, and AI Advertising which are used to generate copy, enrich attributes, eliminate costly photoshoots, drive revenue, improve discoverability, and automate workflows.
Which industries see the fastest return on GenAI investment?
Industries that see the fastest return on GenAI investment include retailers, specialty stores, grocers, health and wellness organizations, and consumer brands of all sizes. Companies managing large SKU counts, multilingual content, or high vendor content variability benefit most, whether they’re scaling globally or serving regional and niche markets.
What outcomes do customers typically achieve with GenAI?
Faster product onboarding, reduced time spent on copy/attribution, improved content accuracy, SEO & discoverability boosts, higher conversion rates, cost reduction, and more efficient marketing/creative workflows.
How is GenAI integrated with existing systems?
Digital Wave’s GenAI capabilities are embedded on the ONE℠ Platform and integrate with PIM, MDM, and other core content and data infrastructure to ensure consistency, context, and governance. The product copy and attributes generated can also flow directly into pricing, assortment planning, supply chain, and additional enterprise systems extending the value of GenAI across the business.
What does Digital Wave Technology’s offer for GenAI copywriting and product attribution?
Digital Wave Technology’s GenAI enterprise solution automates the creation of brand-right product copy and enriched product attributes at scale—optimized for both traditional SEO and AI search. It intelligently extracts key details from product images, descriptions, and customer reviews to generate accurate, engaging, and consistent content across every channel. Supporting multilingual delivery and full creative oversight, the solution helps teams accelerate time-to-market while reducing manual work and improving discoverability everywhere customers search.
How does Digital Wave Technology’s GenAI capabilities support operational efficiency?
By automating high-volume tasks like product attribute generation, product copywriting, review analysis, ad creation, and on-model photo shoots, Digital Wave Technology’s GenAI solutions significantly reduce time-to-market and manual workload. It frees up teams to focus on strategic initiatives, reduces dependency on external agencies, and accelerates product onboarding and content updates across channels.
What types of companies benefit from using Digital Wave Technology’s enterprise GenAI solutions?
Digital Wave Technology’s GenAI enterprise solutions are designed to support businesses of all sizes—from fast-growing brands to established global companies. Whether you're managing multiple channels, product categories, or regions, the solution adapts to your workflows, brand voice, and data complexity. It delivers value across ecommerce, marketing, merchandising, and supply chain teams—streamlining content creation, improving product attribution, and accelerating go-to-market efforts with native AI efficiency.
Native GenAI That Delivers Real ROI
Digital Wave Technology’s GenAI, powered by the ONE Platform, automates product copy, attributes, imagery, ads, and review insights from one governed data foundation. Brands and retailers use it to accelerate onboarding, improve SEO/AEO discoverability, and lift conversions with accurate, on-brand content at scale. These case studies demonstrate how unified GenAI plus master data turns content operations into measurable growth across retail, grocery, consumer brands, and health & wellness.