Product Information Management (PIM) Customer Success Stories
How Leading Brands Improve Product Operations, Speed, and Customer Experience
Helping Organizations Scale Product Operations
Digital Wave Technology helps organizations simplify product operations, improve product data quality, and accelerate onboarding across every channel. Explore how leading brands improved operational efficiency, reduced manual work, strengthened collaboration, and supported faster business growth through connected product information management.
Luxury Department Store
A $5 billion luxury department store that carries world-renowned designers for men, women, and children faced challenges related to product information management, complex workflows, and the need for agility in adapting to evolving requirements.
The Solution
Digital Wave Technology’s integrated PIM and master data management established a single source of truth for all data. Our PIM solution fully automated workflows to streamline product onboarding, data enrichment, and data quality processes. It offers unparalleled flexibility to rapidly change data models and attributes to support their dynamic business needs. PIM replaced multiple legacy systems and now serves as the centralized platform for all data management.
The Results
Digital Wave's PIM solution successfully addressed the retailer’s challenges, delivered transformative outcomes, and empowered it to achieve operational excellence, improve customer experiences, and drive business growth.
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Data Integration and Distribution: Orchestrated the efficient aggregation of data from diverse sources including ERP, PLM, eCommerce platforms, and more. Began powering data to 19 different systems, ensuring data consistency and operational efficiency across the enterprise.
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Increased Product Attributes: Allowed expanded product attribute information to empower store associates, resulting in improved customer interactions and increased sales effectiveness.
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Error Reduction: Centralized and automated data processes, reducing customer-facing errors and improving the overall customer experience.
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Reduced Customer Service Calls: Used rich attribute data provided by Digital Wave's PIM solution to reduce the number of customer service calls.
Leading Western Wear & Cowboy Boot Retailer
America's premier western clothing and cowboy boot retailer is known for its quality products and superior customer service. However, the company faced challenges in managing workflows, data governance, and collaboration across various stages of product management.
The Solution
Digital Wave Technology’s PIM and MDM solution provided a robust platform for workflow and data management, making collaboration seamless at all stages of product management. The solution facilitated workflow collaboration and compliance demands for internal and external resources, including Product Development, Planning, Merchandising, Ecommerce, Factories, Photography, Copywriting, and Translations.
The Results
Digital Wave's PIM and MDM solution significantly improved the retailer’s operations, enabling them to:
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Enhance Workflow Collaboration: Streamlined collaboration across departments, eliminating redundancies and freeing up talent to focus on strategic initiatives.
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Improve Product Experience: Enriched product data, reducing time to market and avoidable returns, driving brand loyalty.
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Upgrade Supply Chain Collaboration: Facilitated closer collaboration with suppliers via monitoring, alerting, and interactive sharing for better efficiency and responsiveness.
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Elevate Operational Efficiency: Reduced manual tasks, allowing the focus to shift towards driving brand loyalty through a rich, evolving product experience.
Lifestyle Retailer
A $700 million value-based retailer of lifestyle merchandise faced challenges in improving data collection and quality from over 850 vendors. The company needed to validate data to ensure high-quality product information and increase agility in responding to seasonal business needs.
The Solution
Digital Wave Technology’s integrated PIM and MDM solution streamlined the cumbersome process of managing vendor-provided content, standardized data formats, and structured data housing. The solution established data automation to increase efficiency and improve data integrity, allowing for rapid adjustments to seasonal business demands.
The Results
The retailer achieved substantial enhancements in customer service capabilities through deep digital transformation initiatives with our support. These improvements in product management practices and operational efficiency include:
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Seasonal Product Setup: With automation in place, a team of two efficiently set up 5,000 seasonal products on the website within three days. This automated approach continues to deliver significant operational efficiencies and scalability for our customer.
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Faster Time to Market: Accelerated the time to market, allowing the lifestyle retailer to start selling items faster at regular prices, maximizing sales potential.
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Merchandise Assortment Expansion: Quickly expanded the merchandise assortment with the top 500 vendors.
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Improved Data Governance: Enhanced attribution and data governance.
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Vendor Compliance: Achieved better vendor compliance and adherence to legal requirements.
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Efficient Publishing: Reduced set-up time for new items from weeks to minutes.
Specialty Retailer
A $3 billion specialty US retailer with over 800 locations faced significant challenges in product management. Key issues included improving data quality, gaining visibility into the product creation process, and creating product information reports.
The Solution
Digital Wave Technology’s PIM solution equipped the company with the tools necessary to streamline and prioritize the product creation process. By validating product information with strong data governance, the solution reduced customer-facing errors and facilitated smooth collaboration across teams. PIM enabled real-time reporting on product information, status, and performance, ensuring accurate and up-to-date data management.
The Results
The organization experienced substantial improvements in its product management practices and overall operational efficiency, including:
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Inventory Recovery: Recovered over 30,000 items that had inventory but were not available online.
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Speed to Market: Accelerated the onboarding process for new items, reducing time to market.
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Enhanced Product Data Quality: Leveraged master data management and robust data governance to significantly improve the quality of product data, resulting in increased discoverability and heightened customer satisfaction.
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Superior Digital Experiences: Provided enriched and complete product content, enhancing the digital experience for customers.
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Increased Team Productivity: Boosted team productivity through efficient product data management and reporting.
Global House of Iconic Brands
A $7 billion global retailer of iconic brands needed a solution to manage product information and data governance across multiple brands, support consistent product data across global channels, and improve the customer experience across digital touchpoints.
The Solution
Digital Wave Technology’s PIM solution provided a centralized platform for managing product data, web publishing workflows, attributes, hierarchies, business rules, and brand-specific requirements. Each brand operates on the same unified product platform, giving teams the flexibility to manage unique workflows by user role, brand, and channel while improving executive visibility across product operations.
The Results
The customer saw immediate value by identifying items with missing data, surfacing products that were not available on digital channels, resolving costly discrepancies, and improving product content quality across global websites.
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Revenue Growth: Tripled digital revenue within 12 months, supported in part by Digital Wave Technology’s PIM solution.
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Unified Product Platform: Began powering 26 global websites in multiple languages across 3 brands.
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Improved Website Performance: Supported faster site performance, stronger SEO, and better digital product experiences that contributed to higher conversion rates.
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Improved Data Quality and Attribution: Strengthened product attribution and quality control to reduce returns and improve customer satisfaction.
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Operational Efficiency: Reduced manual data entry by 25%, freeing up resources and allowing team members to focus on higher-value, revenue-generating work.
Leading Fashion & Sporting Goods Retailer
A leading fashion and sporting goods retailer needed to scale its assortment, streamline product information management processes, and comply with manufacturer restrictions while expanding product availability across digital channels.
The Solution
Digital Wave Technology implemented PIM, supported by master data management and digital asset management capabilities, to establish a single source of truth for product data. The solution enabled more efficient internal collaboration, supplier collaboration, product onboarding, and product content enrichment.
The Results
The customer accelerated product onboarding, expanded assortment, centralized product data management, and improved operational efficiency to support growth and stronger customer experiences.
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Expanded Assortment: Increased drop ship SKUs by 50%, allowing the retailer to capitalize on new opportunities.
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Improved Efficiency: Automated and centralized product data management processes allowed the retailer to reallocate 25% of enrichment and web operations staff to other revenue-generating work.
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Improved Inventory Visibility: Reduced the number of items with inventory but not available online by 80%, improving customer experience, sales opportunity, and inventory turnover.
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Improved Conversions: Streamlined product information management, accurate availability status, and enriched product content contributed to a 25% increase in conversions and a 25% reduction in cart abandonment.
North America’s Largest Distributor of Luxury Goods
North America’s largest distributor of luxury goods faced challenges in managing product information, maintaining a single source of truth, and supporting agility across a complex digital commerce strategy.
The Solution
Digital Wave Technology’s PIM solution provided a centralized source of truth for product data, streamlined workflows for product onboarding and enrichment, and the flexibility to support the luxury distributor’s unique business model.
The Results
The PIM solution addressed the distributor’s product data and workflow challenges while supporting faster launches, improved data accuracy, and stronger digital commerce execution.
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Faster Rollouts: Streamlined launch processes to achieve 3x faster rollouts, supporting faster market entry and stronger competitive positioning.
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Unified Data Management: Established a centralized platform for product data, improving accuracy and consistency across the organization.
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Accelerated Growth: Reduced the time needed to prepare product copy and attributes from days to hours, supporting faster portfolio growth and revenue opportunities.
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Optimized Operational Efficiency: Automated reporting for “Not on Digital” items reduced manual analysis and communication from three days to minutes, allowing associates to focus on higher-value work.
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Expanded Assortment: Accelerated drop ship SKU expansion for retail partners by 20–50%, depending on the line of business.
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Flexible Configuration: Supported the distributor’s business processes without the high costs typically associated with custom solutions.
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Improved Customer Experiences: Enriched product data improved the customer experience on the company’s website and strengthened the product content delivered to retail partners.
Furniture and Decor Importer and Wholesale Distributor
One of the largest importers and wholesale distributors of fine handcrafted furniture on the West Coast needed to centralize product information and digital assets. The company required flexible workflows aligned to its business processes so teams could create, organize, and optimize product data, maintain brand consistency for retailers and designers, and improve efficiency through workflow automation.
The Solution
Digital Wave Technology implemented PIM, supported by master data management and digital asset management capabilities, to centralize the company’s product catalog, improve internal and supplier collaboration, and establish a single source of truth. The solution supported accurate product information across online platforms, the POS system used by sales representatives, third-party vendor integrations, customer integrations, and online marketplaces. With product data managed in one place, the company improved efficiency, accuracy, and consistency across channels.
The Results
The customer streamlined product onboarding, expanded assortments, centralized data management, and improved operational efficiency through automation. The flexible workflow capabilities allowed the company to align the PIM solution with its specific business processes.
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Improved Data Quality: Data validation rules and automated data entry improved the accuracy, timeliness, and completeness of product information.
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Consistent Brand Experience: Digital asset management capabilities supported consistent brand presentation across channels and simplified the distribution of digital assets to retailers and designers.
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Increased Productivity: Built-in automation streamlined manual processes, reducing the time and effort required to manage product information and allowing teams to focus on more strategic initiatives.
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Stronger Customer Trust: Clear, accurate, and reliable product details increased customer confidence and supported stronger loyalty and repeat business.
FAQs About PIM
What is Product Information Management (PIM)?
Product Information Management (PIM) helps organizations centralize, manage, enrich, and distribute product information across websites, marketplaces, stores, distributors, and other channels. A strong PIM solution improves product consistency, onboarding speed, operational efficiency, and customer experience.
Which types of businesses benefit most from PIM?
Any business that sells products, works with multiple vendors or suppliers, or omnichannel requirements will benefit from PIM. Companies managing high SKU counts, scaling across markets, or needing localized content see the greatest impact through faster onboarding, better data governance, and improved customer experiences.
What business outcomes does PIM deliver?
Our customer case studies highlight measurable outcomes such as faster time-to-market, reduced manual work, improved data accuracy, higher sales conversion, better discoverability of products, stronger brand consistency, and greater operational efficiency across the enterprise.
How does PIM on the ONE Platform differ from other solutions?
Digital Wave Technology’s PIM solution connects product data, workflows, digital assets, and operational processes in one governed environment. This helps organizations improve consistency, reduce operational friction, accelerate onboarding, and support growth across multiple channels and business teams.
How does Digital Wave Technology’s PIM help improve operational efficiency?
Digital Wave Technology’s PIM solution helps organizations reduce manual work, improve collaboration across teams and suppliers, accelerate onboarding, and improve product data quality across the business. Customers have used Digital Wave Technology to reduce product setup time, improve operational visibility, and reallocate teams toward more strategic initiatives.
Can Digital Wave’s PIM support complex product workflows and multiple teams?
Yes. Digital Wave Technology’s PIM supports collaboration across merchandising, ecommerce, planning, suppliers, product development, marketing, operations, and other business functions. Flexible workflows help organizations stay aligned while improving speed, visibility, and operational efficiency.
What business outcomes does PIM deliver?
Organizations using Digital Wave Technology’s PIM solution have improved onboarding speed, increased operational efficiency, strengthened product data quality, reduced manual work, expanded assortments, improved conversion rates, and accelerated growth across digital channels.
Product Information Management That Improves Business Performance
Digital Wave Technology helps organizations centralize product information, improve data quality, accelerate onboarding, and support more consistent customer experiences across every channel. Powered by the ONE Platform, our PIM solution helps teams simplify workflows, improve operational efficiency, reduce manual work, and scale product operations with greater speed and confidence.