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The MFP Challenges Retailers Must Solve
DISCONNECTED PLANNING TOOLS
Manual spreadsheets and outdated systems fail to align top-down financial goals with real-time execution, leaving teams reactive instead of proactive.
STATIC FORECASTS
Traditional planning methods can’t adapt to shifting demand, resulting in misaligned buys, missed sales opportunities, and overstocked inventory.
LACK OF CONNECTIVITY
Without a unified platform, financial planning remains siloed from merchandising decisions, eroding margins and slowing responsiveness to market changes.
Digital Wave's AI-Native MFP
Connected Merchandise Financial Planning for Profitability
Traditional financial plans are static, manual, and disconnected. Digital Wave Technology’s AI-native Merchandise Financial Planning (MFP) is unified, adaptive, and real-time bringing precision, agility, and collaboration to every planning cycle. As a core capability of the ONE Platform, MFP aligns strategy, inventory, and execution through shared data and intelligence to drive more profitable retail outcomes.
Agile Planning with Real-Time Visibility
With flexible pre-season, in-season, and post-season planning tools, integrated forecasting, and real-time performance visibility, MFP empowers merchants, planners, and finance teams to pivot quickly without losing control or governance.
Connected Across the ONE Platform
Because MFP lives inside the ONE Platform, every decision flows from the same trusted master data. Merchandise financial plans connect directly to Assortment Planning, Allocation, Replenishment, Pricing, and Promotion Planning. The result: one version of the truth powering strategy to execution with clarity and speed.
Why It’s Different
Native to the ONE Platform: Unlike legacy financial planning tools that rely on static spreadsheets and siloed systems, Digital Wave’s MFP is embedded in an AI-native platform designed for connected planning and execution.
Foundation for Profitable Growth: Centralizes financial, merchandising, and product data so retailers can align pre-season, in-season, and post-season planning with assortment, allocation, replenishment, pricing, and promotions.
Enterprise-Ready Advantage: Improves forecast accuracy, reduces inventory risk, and lowers total cost of ownership by replacing manual consolidation with one governed, real-time planning environment across the enterprise.
Key Features & Capabilities of AI-Native MFP
AI-Driven Demand Forecasting
Predict demand with precision using native AI that factors in seasonality, pricing, promotions, and external market signals.
Unified Data Model
Work from a single version of the truth across finance, merchandising, and supply chain teams.
Pre-Season & In-Season Flexibility
Model forecasts, budgets, and open-to-buy decisions, then adjust dynamically as conditions change.
Integrated with ONE Platform
Natively connected to Assortment Planning, Allocation, Pricing, and Product Data for seamless execution.
Dynamic Reforecasting
Continuously update financial plans based on sales velocity, inventory changes, and changing demand signals.
Real-Time Performance Dashboards
Gain instant visibility into KPIs, plan vs. actuals, and forecast accuracy so teams can act decisively.
Governed Open-to-Buy Management
Track, manage, and approve budgets in real time with workflow-based controls and auditability.
Scenario Planning & What-If Analysis
Simulate shifts in demand, costs, or pricing to anticipate impact and mitigate risk.
What Retailers Can Expect from Agile MFP
Accelerated planning cycles without reliance on spreadsheets.
Real-time plan adjustments to match supply, promotions, or shifting trends.
Improved forecast accuracy driving higher revenue and stronger margins.
Tighter collaboration between merchants, planners, finance, and supply chain.
Lower inventory risk with better alignment of buys to demand.
Aligned financial targets across stores, regions, and channels.
Works with Your Existing Ecosystem
Digital Wave’s Merchandise Financial Planning solution is designed to fit within your existing enterprise stack. It integrates via open APIs with ERP, Ecommerce, and analytics platforms, ensuring data flows consistently and securely.
Because it lives within the ONE Platform, MFP enables real-time collaboration across finance, planning, merchandising, and supply chain powered by one data model and one version of truth.
Why Digital Wave Technology
GROWTH ENGINE
Transforming mission-critical processes to drive revenue, margin, cost savings, and efficiency.
AI-NATIVE PLATFORM
Purpose-built to unify retail strategy and execution in one intelligent ecosystem.
PLANNING WITH PRECISION
Connect strategy to execution with agile, data-driven plans that adapt in real time.
SCALABLE EXECUTION
Built to deliver measurable results at enterprise scale, across every channel.
EXPERTLY DESIGNED
Developed by retail experts who understand how to turn data into real-world action.
Watch MFP in Action
See how Digital Wave’s Merchandise Financial Planning connects strategy and execution across the retail enterprise.
Explore the Power of AI-Native MFP
Frequently Asked Questions about Retail MFP
What is Merchandise Financial Planning (MFP) in retail?
Merchandise Financial Planning aligns financial goals, assortment strategies, and inventory investments. Digital Wave’s AI-native solution connects strategy with execution, driving more accurate forecasts, stronger margins, and profitable growth.
How does MFP connect with the ONE Platform?
Unlike standalone planning tools, MFP is embedded in the ONE Platform, sharing a unified master data foundation with assortment, allocation, replenishment, pricing, and promotion. This ensures one version of the truth across every retail function.
Can this solution replace spreadsheets and legacy planning systems?
Yes. MFP eliminates manual reconciliation and spreadsheet dependency with real-time orchestration, GenAI enrichment, and Agentic AI automation. Teams gain faster planning cycles and enterprise-wide accuracy.
How does the platform improve forecast accuracy?
By combining clean, governed master data with AI-driven insights, MFP aligns targets to demand signals, pricing, and promotions. Retailers reduce inventory risk and improve planning precision.
Is Digital Wave MFP flexible for different retail models?
Absolutely. Digital Wave’s MFP is designed to flex with any retail model, from high-volume chains to niche formats. Configurable hierarchies and workflows ensure the solution adapts to your business structure and planning approach without the burden of costly customization projects.
How quickly can retailers see value from MFP?
Digital Wave’s MFP unifies planning across stores, ecommerce, and marketplaces, ensuring every channel operates from the same financial targets and master data. This alignment reduces silos, improves margin management, and delivers a consistent customer experience everywhere shoppers engage.
The Bottom Line: Agile Planning, Stronger Profitability
Digital Wave’s MFP solution empowers retailers to create agile, data-driven plans that align teams and drive profitability. As part of the AI-native ONE Platform, it connects pre-season strategy and in-season execution with real-time visibility and cross-functional collaboration. With native links to Assortment, Allocation, Pricing, Forecasting, and Product Data, MFP helps retailers deliver more accurate, profitable, and customer-aligned results at scale.