2025 Women of Excellence Profiles: Technology

Jacquie Corbelli

CEO and Co-Founder, BrightLine

Jacquie Corbelli led BrightLine’s transformation into a market leader in interactive TV advertising, redefining the traditional ad break into a dynamic, data-driven and shoppable experience tailored to the expectations of modern viewers.

She recognized — nearly two decades ahead of the mainstream — that connected TV would fundamentally alter the media consumption landscape. She launched BrightLine in 2004 with a bold mission: to empower brands to engage audiences in ways that were not only innovative but also meaningful and personalized. 

Today, the company powers cutting-edge, interactive ad experiences across more than 90 million U.S. households. It partners with Fortune 500 brands and top-tier media companies (including NBCUniversal, Disney/ABC, CBS and Fox) while also delivering seamless interactive advertising across leading over-the-top platforms (such as Roku, Samsung, Apple, Amazon, Xbox and PlayStation).

Corbelli’s approach to advertising is rooted in the belief that commercials should engage rather than interrupt. She pioneered a user-first, immersive format that enhances the TV viewing experience, turning passive ad breaks into interactive, commerce-enabled opportunities that drive deeper viewer participation. She also championed a bold new storytelling model that invites viewers to stay, interact and even shop within content.

Under her leadership, BrightLine launched the Proteus Experience Engine, a revolutionary platform that empowers advertisers to insert interactive, real-time and commerce-driven elements into both live and on-demand programming, including sports, shows and films.

A Technology Emmy Award winner, Corbelli continues to shape the future of media by driving the convergence of content, commerce and technology. Her work is not only transforming advertising, it’s reshaping the way brands build relationships with consumers in the connected age.

Susmita Ghose

Co-Founder and Head of AI, Anoki Inc.

Susmita Ghose’s technological innovations have revolutionized how brands navigate the path to purchase in the connected TV ecosystem, with proven results showing significant improvements in awareness, consideration and sales conversion. Her multimodal AI platform, ContextIQ, provides CPG brands with the ability to identify and capitalize on contextually relevant moments that naturally lead consumers from product discovery to purchase decision, fundamentally advancing the effectiveness of commerce marketing in the streaming television landscape.

ContextIQ simultaneously analyzes video, audio, sentiment, objects, music and emotional cues within individual scenes, enabling CPG brands to place ads when consumers are in contextually relevant mindsets. A recent implementation achieved a 152% incremental lift in sales and 2.2 times return-on-ad spend, demonstrating a clear path to purchase impact that translates directly to commerce outcomes.

ContextIQ's expert-model architecture processes multiple data streams concurrently to identify scenes that naturally align with product categories and purchase considerations. This precision has enabled campaigns to achieve up to 35% incremental lift in store visits and 21% higher performance than alternative targeting tactics, proving the technology's ability to drive consumers from awareness to action.

Ghose and her team also created the Contextual Video Understanding (CVU) Dataset and conducted comprehensive evaluations against Google's Vertex AI, TwelveLabs and other leading platforms. ContextIQ achieved comparable or superior performance across precision, recall and mean average precision metrics while offering the unique advantage of scene-level granularity that existing solutions cannot match.

Before founding Anoki, Ghose pioneered Automatic Content Recognition (ACR) fingerprinting techniques at LG Ad Solutions, establishing foundational technologies now widely used across the CTV industry.

Stephanie Jensen 

Director, Decision Science, Dollar General

Stephanie Jensen single-handedly refactored and automated DG Media Network's Off-Site Measurement Script, transforming a weekly manual process into a daily automated run and improving the timeliness and accuracy of the retailer’s data. She also reformatted the output table to enhance readability and query efficiency, directly empowering its analytics teams.

Jensen supports supply chain efficiency and developed the Z Code Script, aimed at optimizing tote packing for Dollar General’s distribution centers. While company priorities shifted before its implementation, it highlighted her ability to identify and address key operational challenges through technology.

She has been instrumental in enhancing DGMN’s measurements across various platforms, and has actively worked on YouTube measurement, Meta measurement, in-store audio attribution and incrementality, and multivendor campaign measurements.

Jensen's work on closed-loop measurement for owned and operated channels has successfully integrated data from email/push notifications, Dollar General’s app “story” feature, app pop-ups and homepage takeovers, bringing together disparate data sources to provide a holistic view of campaign performance.

This involved productionalizing owned and operated measurement by automating the flow of campaign information into DGMN’s third-party cloud-based data storage and analytics platform, Snowflake, and scheduling measurement scripts in the open analytics platform, Databricks.

The creation of a dedicated dashboard further empowers the DGMN Insights team to readily access critical measurements.

Her work extends to Kevel, DGMN’s API-powered Retail Media Cloud solution for on-site integration into off-site closed-loop measurement, which provides breakout measurements at the brand, audience and tactic levels for off-site campaigns. This granular level of detail significantly enhances the retailer’s understanding of campaign performance and informs better decision-making.

Donna McGuckin

Vice President, Customer Advisory, Digital Wave Technology

Donna McGuckin is a transformational leader who has directly shaped the future of commerce marketing through technological innovation and unwavering customer focus. She brings visionary insight and strategic acumen to every engagement, consistently helping clients unlock measurable business value across the path to purchase.

Her recent leadership in deploying AI-driven technologies has delivered exceptional business results for two major retail partners. For a national specialty retailer, McGuckin led the implementation of AI Copywriter, Attribution and Product Review Analysis. This end-to-end solution generated SEO-optimized product content in the brand’s voice, enriched listings with AI-validated attributes, and exposed critical inconsistencies across the digital shelf. 

Results showed a more than 7% lift in conversions, more than 5% growth in sales and margin, a 40% increase in new data attribute recommendations, and a 6% correction opportunity, delivering stronger performance across hundreds of brands.

In another initiative, McGuckin partnered with a national grocer to accelerate digital transformation. By integrating AI Copywriter and Attribution solutions, the team achieved a 92% to 98% accuracy rate in automated product attribution, reduced manual workflows by more than 90%, and unlocked a 3.5 times ROI on every dollar invested in AI. These efforts improved brand consistency, enhanced system interoperability and positioned the retailer for sustained e-commerce growth.

McGuckin has the ability to bridge technology and business strategy seamlessly. Her work is redefining digital merchandising standards and improving shopper engagement at scale, and her leadership exemplifies both business excellence and technological innovation.