Furniture World: Designs Direct Extends Partnership with Digital Wave Technology

Read the original article in Furniture World here.

Digital Wave Technology has announced the renewal of its partnership with Designs Direct Creative Group, a home décor designer and manufacturer serving more than 60 U.S. retailers. The collaboration centers on the continued use of Digital Wave’s Product Information Management (PIM) platform to support product development, internal coordination, and retailer integration.

Designs Direct uses the PIM system as a centralized tool to manage product data across teams including design, merchandising, sourcing, and quality assurance. The platform supports tasks such as attribute management, image association, vendor data handling, and retailer-specific product requirements.

“Renewing our partnership with Digital Wave was an easy decision,” said Mitchell Heidrich, Partner at Designs Direct. “Their PIM supports our unique processes and ensures we deliver the accurate, high-quality product data our partners expect.”

Digital Wave’s platform automates more than 600 data fields and allows for custom exports tailored to both customer and factory needs across the U.S. and China.

“We’ve streamlined our product data workflow, from vendor inputs to retailer-ready exports,” said Taylor Roberts, Product Data Specialist at Designs Direct. “Digital Wave’s PIM gives us the structure and flexibility we need to support growth without adding complexity.”

“We’re proud to continue supporting Designs Direct,” said Donna McGuckin, VP Customer Advisory at Digital Wave Technology. “They’ve built a strong, efficient product development operation, and we’re excited to be part of their ongoing success.”