PONTE VEDRA, Fla. – July 16, 2024 – Digital Wave Technology today announced that Lori Schafer, CEO, was featured on a recent episode of the popular e-commerce podcast, Talk Commerce. The episode, titled “Revolutionizing E-commerce: The Power of AI-Driven Product Information Management,” unwraps the critical role of AI in transforming product data management and enhancing the overall customer experience.
During the podcast, Ms. Schafer discussed how AI is reshaping the e-commerce landscape by automating routine tasks, improving data accuracy, and enabling more personalized product recommendations. She also highlighted the importance of high-quality product information in driving conversions, building brand trust, and optimizing search engine visibility.
Ms. Schafer emphasized the critical role of combining both generative and numerical AI for optimal results. While generative AI excels in text and voice-based tasks, analytical AI is indispensable for functions like price optimization, inventory management, and demand forecasting. The integration of these two types of AI is key to delivering superior answers and personalized experiences to individual consumers.
“The fusion of generative and analytical AI is revolutionizing e-commerce. By leveraging both, we can deliver personalized shopping experiences that significantly enhance customer satisfaction and loyalty,” said Ms. Schafer “This powerful combination allows us to drive innovation, optimize operations, and set new industry standards.”
Listen to the full episode here.
About Digital Wave Technology
Digital Wave Technology provides turnkey and extensible enterprise AI applications that meet the business-critical needs of global corporations in consumer industries including retail, consumer goods, and healthcare. The company’s single integrated analytical platform offers packaged and extensible applications, as well as the flexibility for rapid development of new solutions, giving customers a competitive edge. Its strategy hinges on relentless innovation and a commitment to delivering unparalleled value through business-use-case-driven technology with impeccable customer service. Digital Wave Technology laid its foundation in enterprise Product Information Management and Master Data Management, which now serves as the common data model underpinning an ever-growing list of best-in-class solutions. Learn more at www.digitalwavetechnology.com.
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