Loyalty360: Loyalty360 Reads: Bob’s Discount Furniture Debuts ‘Till Décor Do Us Part’, A&W Taps Into Nostalgia to Power a Modern Comeback, and Hibbett Renews Digital Wave Partnership
- Tori Hamilton
- Jul 11
- 3 min read
Read the original article in Loyalty360 here.
Bob’s Discount Furniture Debuts ‘Till Décor Do Us Part’
Bob’s Discount Furniture is launching “Till Decor Do Us Part,” a six-episode, social series designed for TikTok, Meta, and YouTube. The show, hosted by comedian Gabby Bryan, centers on six real-life couples who take turns designing rooms entirely on their own (with no input from their partners) while the other half watches and reacts live. The drama builds up to the final reveal, capturing genuine emotions and design surprises.
The concept is part of Bob’s evolving marketing approach to engage audiences through mobile and social media platforms. Steve Nesle, Chief Marketing Officer of Bob’s, explained that the brand aims to meet consumers where they spend their time and produce content that feels organic.
The show will be supported by a continuous TikTok and Instagram content strategy that keeps fans engaged between episodes. This includes playful, fan-friendly segments like “Find the Bob,” a furniture-themed version of Where’s Waldo; “Keep It or Chuck It,” where host Gabby Bryan judges questionable decor; “Furniture Eulogies,” which bid farewell to poor design choices; and “Couch Therapy,” where Gabby offers couples advice on how to find design compromise—one loveseat at a time.
Learn more here: Bob's Discount Furniture Launches Entertaining New Social-First Reality Series: “Till Decor Do Us Part"
A&W Taps Into Nostalgia to Power a Modern Comeback
A&W is leaning into its nostalgic roots as it pursues a modern resurgence under its new CEO, Betsy Schmandt, who is capitalizing on the brand’s legacy while driving innovation. With a background in food and beverage licensing and experience revamping legacy brands like Mrs. Fields and TCBY, Schmandt emphasizes inclusive leadership, frontline engagement, and franchisee communication. Since joining A&W in 2023 as COO and president, she has immersed herself in operations, built relationships with franchisees, and focused on aligning the brand’s long-term vision with its day-to-day realities.
Under her leadership, A&W is embarking on a modernization journey—starting with a full tech stack upgrade that includes integrated online ordering, enterprise reporting, and the introduction of self-ordering kiosks. Schmandt is also prioritizing growth through domestic drive-thru expansion in small-town Midwest markets, while maintaining international partnerships that date back decades.
Schmandt’s focused on enhancing A&W’s long-term value without losing sight of its roots. With nearly 1,000 locations in 16 countries and momentum building, Schmandt sees the next few years as a pivotal window for smart, sustainable growth.
Learn more here: A&W is Rooted in Nostalgia, But Ready for Resurgence - QSR Magazine
Hibbett Renews Partnership with Digital Wave Technology to Boost Product Experience Management
Hibbett, Inc., a major athletic-inspired fashion retailer, has extended its partnership with Digital Wave Technology, renewing its contract for the company’s AI-native Product Experience Management (PXM) solution. The renewal underscores Hibbett’s strategy to enhance digital readiness and drive operational efficiencies by leveraging PXM for improved product content accuracy and faster time-to-market.
The PXM platform will continue to deliver measurable benefits across key areas: it streamlines product data workflows, speeds onboarding of new products and categories, enhances inventory visibility to boost sell-through, and enriches customer-facing product information to reduce cart abandonment. Bill Quinn, Hibbett’s CIO, emphasized that the PXM tool has been essential in improving content accuracy, aligning internal teams, and accelerating execution.
Lori Schafer, CEO of Digital Wave Technology, highlighted that in today’s market, where customer expectations are rising, Hibbett’s use of PXM demonstrates clarity, agility, and ambition. The renewed partnership exemplifies a commitment to using AI-native enterprise solutions to support scalable, data-driven growth in retail.
