Retail Today: Vintage Luxury Retailer What Goes Around Comes Around Selects Digital Wave Technology’s AI-Native ONE℠ Platform
- Tori Hamilton
- Dec 9
- 2 min read
Read the article in Retail Today here.
Digital Wave Technology, provider of the award-winning AI-native ONE℠ Platform, today announced that What Goes Around Comes Around (WGACA) is implementing the company’s ONE Platform as part of the retailer’s digital modernization, replacing legacy systems with modern solutions.
WGACA will roll out a suite of Digital Wave Technology solutions for:
Product Information Management, Master Data Management and Digital Asset Management
GenAI Product Attribution and Copywriting
Merchandise Financial Planning, Assortment Planning, and Price Optimization
Constraint/Supply Allocation
Agentic AI
Prior to selecting Digital Wave Technology, the retailer considered implementing an ERP solution first but instead decided to embark on a path of AI-native digital transformation with Digital Wave Technology. The ONE platform gives What Goes Around Comes Around a competitive advantage by connecting every function to the same master data for real-time updates and one version of the truth. This will enable the retailer to orchestrate product, pricing, assortment, and allocation decisions in real time, ensuring merchandising and supply chain teams operate from a single source of truth.
Digital Wave Technology’s platform and applications will support continued growth for What Goes Around Comes Around by delivering:
Strong data governance across all enterprise functions, while addressing critical enterprise needs to drive efficiency and margin improvements by precisely allocating and tailoring pricing for each product/location. Digital Wave Technology’s solutions will unify and auto-map millions of unique SKUs to a new product hierarchy, ensuring robust governance and quality for powerful insights.
Efficient scaling with streamlined workflows, automated alerts, and storage of unique digital assets. This empowers wholesale and DTC operations with a user-friendly interface and experience to support teams in the U.S. and Japan.
AI/GenAI content power with designer- and collection-specific descriptions, enriched attributes, and syndication to partners and DTC channels, enhancing WGACA’s White Glove Service for retail partners.
Merchandising impact that drives profitability with tailored assortments, optimized inventory placement, and regional pricing to maximize gross margin return on investment (GMROI) and margins.
“Digital Wave Technology gives us the ability to unify our data, automate merchandising decisions, and deliver consistent luxury experiences globally,” said Seth Weisser, CEO, What Goes Around Comes Around. “This partnership marks an important step in modernizing our operations with AI-driven intelligence.”
“Digital Wave Technology’s ONE platform will give What Goes Around Comes Around a modern, AI-native enterprise platform that supports their continued growth,” said Lori Schafer, CEO, Digital Wave Technology. “Our ability to deliver a wide range of best-in-class applications will enable WGACA to accelerate revenue growth, improve margins, increase operational efficiency, and innovate quickly.”
About What Goes Around Comes Around
What Goes Around Comes Around (WGACA) is a New York institution and the ultimate destination for authentic luxury vintage. Since 1993, WGACA has redefined vintage shopping by offering a curated, high-fashion experience unlike any other. Its expertly sourced collection features rare, pre-loved pieces from iconic houses including Louis Vuitton, Hermès, Chanel, Dior, Gucci, and Rolex—each item carefully authenticated and hand-selected by its global team of buyers.
