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The PXM Challenges Retailers Must Solve
DISCONNECTED PRODUCT EXPERIENCES
Siloed content, assets, and data lead to inconsistent shopper journeys across websites, marketplaces, mobile apps, and social channels.
ESCALATING CUSTOMER EXPECTATIONS
Shoppers expect personalized, visually rich, and accurate product storytelling everywhere they engage. Static, generic content now poses a direct revenue risk.
OUTDATED LEGACY TOOLS
Most PIM systems weren’t built for omnichannel storytelling. Without GenAI enrichment or real-time syndication, retailers struggle to scale content across channels and regions.
Digital Wave's AI-Native PXM Solution
Purpose-Built for Product Storytelling
Digital Wave Technology’s Product Experience Management (PXM) solution goes beyond traditional PIM by orchestrating compelling product storytelling and seamless content syndication across every channel. Built on the unified AI-native ONE Platform, it integrates PIM, MDM, DAM, category management, visual merchandising, and syndication, all with native GenAI, analytics, and governance. The result is a single, intelligent foundation that transforms siloed product data into engaging experiences, delivering accuracy, personalization, and consistency at scale.
Enrich at Scale with Intelligent Automation
Onboard faster, enrich once, and publish everywhere with precision.Manage, optimize and syndicate product content from Ecommerce to marketplaces and mobile apps all from one governed solution. With Digital Wave's PXM your unified content feeds smarter planning, assortments, allocation, pricing, and analytics while ensuring every channel meets industry and partner data standards.
Intelligent Content Lifecycle Transformation
With PXM, product storytelling goes beyond shopper engagement. It informs smarter buying, pricing, and placement decisions, turning onboarding, enrichment, syndication, and analytics into one connected growth engine for modern retail.
Why It’s Different
Native to the ONE Platform: Unlike traditional PIM systems that manage data in isolation, Digital Wave Technology’s PIM is embedded in an AI-native platform with master data at the core. This ensures clean, governed product data flows seamlessly into pricing, merchandising, allocation, and supply chain execution.
AI-Powered Enrichment at Scale: Built-in GenAI generates accurate attributes, localized product descriptions, and compliant content in minutes, streamlining onboarding, syndication, and multichannel publishing for faster speed-to-market and improved data quality.
Enterprise-Ready Advantage: A unified foundation that connects PIM, MDM, merchandising, and lifecycle pricing while reducing cost of ownership, eliminating data silos, and powering omnichannel product experiences across every channel and region.
Learn more in our ebook "Modern Product Experience Management for the AI Era."
Retail PXM Features & Capabilities
Orchestrate Product Storytelling with AI-Native PXM
Deliver consistent, compelling product experiences and syndicate content across every channel with intelligence built in.
Design Visual Merchandising & Category Experiences
Curate engaging digital shelves with flexible category structures and visual merchandising tools that align storytelling, content, and conversion.
Centralize Data & Assets with Embedded MDM + DAM
Maintain a single source of truth for product information and digital assets in one governed foundation.
Syndicate Content Instantly with Headless Publishing
Manage, optimize, and distribute product content to websites, marketplaces, retail partners, and social channels automatically formatted to meet each channel’s data standards.
Automate Copy & Attribute Enrichment with GenAI
Generate accurate, on-brand content and attributes at scale to power faster launches and richer syndicated experiences.
Ensure Global Compliance & Localization
Support multilingual, multi-brand operations with built-in readiness for sustainability standards, Digital Product Passports (DPP), and regional labeling requirements.
Execute Workflows Autonomously with Agentic AI
Deploy intelligent agents to launch products, route approvals, and manage omnichannel execution.
Tailored Without Customization
Configured to match your business needs without the burden of expensive customization projects.
What Retailers Can Expect from Smarter PXM
Accelerate omnichannel readiness. Launch products faster with connected data, automated enrichment, and synchronized storytelling across every channel.
Scale with confidence. Support multiple brands, regions, and languages while maintaining consistency and compliance.
Boost shopper engagement. Deliver personalized, visually rich, and accurate content that builds trust and drives conversion.
Lower operational costs. Reduce reliance on manual rework and disconnected systems with a unified platform.
Improve data quality & governance. Eliminate silos and ensure every experience is powered by validated, enriched data.
Enhance marketing & merchandising impact. Empower teams with GenAI, visual merchandising, and syndication tools to deliver compelling stories that resonate.
Works with Your Existing Ecosystem
Digital Wave’s PXM integrates seamlessly with your current systems. It supports open APIs and prebuilt connectors for Ecommerce, syndication, DAM, ERP, and marketplace platforms.
Because it operates within the ONE Platform, your enriched product data, media, and merchandising intelligence flow in real time across planning, pricing, supply chain, and execution systems, ensuring every function is aligned.
Why Digital Wave Technology
GROWTH ENGINE
Transforming mission-critical processes to drive revenue, margin, cost savings, and efficiency.
AI-NATIVE PLATFORM
Purpose-built to unify retail strategy and execution in one intelligent ecosystem.
UNIFIED PRODUCT EXPERIENCES
Deliver rich, accurate, and channel-ready content from a single AI-powered workspace.
SCALABLE EXECUTION
Built to deliver measurable results at enterprise scale, across every channel.
EXPERTLY DESIGNED
Developed by retail experts who understand how to turn data into real-world action.
Watch PXM in Action
See how Digital Wave PXM streamlines product storytelling and scales content operations across channels.
Explore the Power of AI-Native PXM
Frequently Asked Questions about Retail PXM
What is Product Experience Management (PXM), and how is it different from PIM?
PXM in retail goes beyond PIM by not only managing product data but also optimizing and delivering enriched, tailored content across Ecommerce, marketplaces, apps, and social channels to create consistent, engaging omnichannel shopping experiences.
How does Digital Wave Technology’s PXM connect to other solutions on the ONE Platform?
Digital Wave Technology’s PXM powers planning, pricing, allocation, and merchandising with clean, enriched product content, driving consistent execution and smarter decisions across the retail enterprise.
Does the PXM Suite support global operations?
Yes. It enables multilingual content, regional labeling, sustainability compliance (including Digital Product Passport), and localization to support global commerce at scale.
Does Digital Wave Technology's PXM include product content syndication?
Yes. Digital Wave’s PXM includes native syndication capabilities, enabling retailers to manage, optimize, and distribute product content across marketplaces, retail partners, and social channels from one unified system. With built-in governance and automation, every channel receives accurate, compliant, and conversion-ready content.
How does GenAI enhance product experience?
GenAI accelerates product copywriting, attribute enrichment, and image generation, enabling faster launches and more personalized, brand-aligned product experiences at scale.
How does PXM improve product discoverability and conversion rates?
By unifying clean, governed product data with GenAI-driven content enrichment, Digital Wave’s PXM ensures product descriptions, attributes, and images are optimized for search engines, retail media, and Ecommerce platforms. This increases product discoverability, drives higher click-through rates, and improves conversions across every channel.
The Bottom Line: Richer Content, Higher Conversions
Digital Wave’s AI-native Product Experience Management (PXM) Suite transforms how retailers manage, enrich, and publish product content across every channel. With GenAI-driven automation, built-in MDM and DAM, and real-time syndication tools, Digital Wave helps retailers tell compelling stories that drive sales, boost visibility, and accelerate omnichannel growth. From product data to omnichannel storytelling, ONE powers product journeys that engage, convert, and scale.