Prefer to explore on your own? Download the Product Sheet | See GenAI in Action
The GenAI Challenges Retailers Must Solve
CONTENT CREATION PRESSURE
Retailers must produce more content for more channels in less time while maintaining quality, compliance, and brand consistency.
INEFFICIENT WORKFLOWS
Manual copywriting, disconnected tools, and reliance on agencies delay product launches and drive up operational costs.
DISPARATE AI SOLUTIONS
Bolt-on AI tools can’t scale, lack governance, and fall short of delivering enterprise-grade ROI.
Digital Wave's GenAI Capabilities
Native AI for Content Operations
Digital Wave’s GenAI Capabilities, part of the AI-native ONE Platform, reimagines content operations with integrated, intelligent automation. From enriched attributes to AI-generated on-model imagery, multilingual product copy, product review analysis, and on-brand advertising, every tool is connected to your systems, workflows, and goals.
Unlike bolt-on GenAI tools, ours is native to your product data foundation ensuring brand-aligned, accurate, scalable automation.
Purpose-Built for Retail Demands
Retailers evaluating GenAI solutions should ask:
Is it connected to core product data?
Can it generate visual storytelling, not just text?
Does it adapt to the speed and variation of retail?
Are governance, tone, and brand compliance built in?
Is it part of a platform, not just a plugin?
Digital Wave answers yes to every one of these. Our GenAI goes beyond copy, It creates photorealistic imagery, multilingual campaigns, and SEO-optimized product content that’s on-brand and channel-ready. Controls for brand tone, compliance, and localization are built into every workflow.
Connecting Content to Enterprise Execution
Because it operates within the ONE Platform, GenAI outputs automatically power precise forecasting, merchandise financial planning, assortment planning, allocation, replenishment, pricing, and supply chain, connecting the front-end customer experience to back-end execution.
Whether accelerating product launches or building personalized campaigns, GenAI helps you act faster, personalize more, and scale quickly with enterprise-grade intelligence that drives measurable growth.
Why It’s Different
Native to the ONE Platform: Unlike bolt-on AI tools or standalone content generators, our GenAI is native to the AI-native retail platform that connects product data, imagery, advertising, and workflows across the enterprise.
Foundation for Growth: Goes beyond copywriting to unify product attributes, SEO-optimized descriptions, multilingual campaigns, photorealistic imagery, and review analysis, all feeding directly into planning, pricing, allocation, and supply chain.
Enterprise-Ready Advantage: Delivers brand-safe, compliant, and scalable content automation that reduces creative costs, accelerates product launches, and ensures consistent execution across every channel and region.
Download our GenAI value brief: The ROI of GenAI.
Key Features & Capabilities
Attribute Extraction & Enrichment
Automatically capture and enrich product attributes from images, packaging, and documents to boost SEO, forecasting accuracy, and personalization.
AI Advertising
Create complete ad campaigns—visuals, copy, and formats—in minutes to reduce agency spend and accelerate campaign launches.
Multilingual Copy Generation
Instantly generate brand-safe product descriptions, social copy, and videos in any language with built-in SEO/GEO optimization and approval workflows.
Connected Intelligence
Seamlessly feed AI-generated copy, attributes, reviews, and images into PIM, Assortment Planning, Allocation, and Pricing for unified execution.
Review & Sentiment Analysis
Transform customer feedback into actionable insights to refine product messaging, improve discoverability, and guide merchandising strategies.
Enterprise-Grade Design
Leverage GenAI built into the Digital Wave Technology ONE Platform, ensuring governance, scalability, and security at retail scale.
AI PhotoShoot
Produce high-quality on-model, lifestyle, and collection imagery in diverse styles without the cost or delay of physical photoshoots.
Tailored Without Customization
Use configurable settings to align content creation and automation with your brand’s unique goals, priorities, and compliance needs.
What Retailers Can Expect from Enterprise GenAI
Accelerate content speed-to-market with automated copy, imagery, and ads that launch products faster.
Boost SEO, GEO, and AEO discoverability through enriched, structured content at scale.
Cut creative costs and reduce agency reliance by generating campaigns, visuals, and product content in-house.
Enable enterprise workflows by feeding AI-generated content into planning, pricing, allocation, and replenishment.
Increase shopper engagement and conversions with omnichannel content optimized for every audience and platform.
Align creative and operational teams with a shared AI-native foundation that connects content creation to enterprise execution.
Works with Your Existing Ecosystem
Capabilities integrate directly with your retail systems. Through open APIs and flexible connectors, you can connect to PIMs, Ecommerce platforms, ERPs, DAMs, and more.
Because it operates within the ONE Platform, all GenAI outputs instantly flow into planning, pricing, and merchandising systems, bridging content creation with execution.
Why Digital Wave Technology
GROWTH ENGINE
Transforming mission-critical processes to drive revenue, margin, cost savings, and efficiency.
AI-NATIVE PLATFORM
Purpose-built to unify retail strategy and execution in one intelligent ecosystem.
CONTENT IN REAL TIME
Generate on-brand copy, images, and campaigns instantly driven by structured data and GenAI.
SCALABLE EXECUTION
Built to deliver measurable results at enterprise scale, across every channel.
EXPERTLY DESIGNED
Developed by retail experts who understand how to turn data into real-world action.
Watch GenAI Capabilities in Action
See how Digital Wave GenAI Capabilities simplify product storytelling, image creation, and campaign execution.
Explore the Power of Enterprise GenAI
Frequently Asked Questions about Retail GenAI
What are Generative AI (GenAI) capabilities in retail?
GenAI automates copywriting, attribute enrichment, imagery, advertising, and product review analysis helping retailers scale high-quality content instantly.
How fast can GenAI generate multilingual product descriptions?
GenAI delivers brand-aligned copy and attributes in seconds, across multiple languages and regions, to support global commerce.
Can GenAI integrate with my existing retail systems (PIM, ERP, Ecommerce)?
Yes. Digital Wave Technology’s GenAI is API-first and integrates seamlessly with PIM, Ecommerce, ERP, and content platforms.
Is the content customizable and brand-safe?
Absolutely. You control brand voice, tone, approval workflows, and language settings, ensuring every output is compliant and on-brand.
Can GenAI create visuals and campaigns?
Yes. AI PhotoShoot generates model imagery and video, while AI Advertising produces campaign-ready content tailored to products, promotions, and channels.
How does GenAI connect to the Digital Wave Technology ONE Platform?
GenAI outputs such as content, attributes, and customer sentiment data can feed directly into planning, pricing, allocation, and replenishment, aligning creativity with execution.
Intelligent Content. Instant Impact.
Digital Wave Technology’s GenAI capabilities help retailers scale content creation, accelerate product launches, and personalize customer experiences across every channel. With AI for product copy, attribute enrichment, ad creation, image generation, and Voice of Customer insights all connected to the ONE Platform, retailers can bridge the gap between content creation and enterprise execution. GenAI becomes your growth engine: fueling smarter forecasting, planning, pricing, and merchandising at scale.