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Watch How Lifecycle Pricing Maximizes Margin and Market Share

Video Summary

Digital Wave Technology’s AI-native Lifecycle Pricing lets retailers perfect prices from launch to clearance without sacrificing profit. Operating on the ONE℠ Platform, the solution unifies base, promotional, and markdown strategies under a single data model, so every decision shares one version of the truth.


Granular demand forecasting and rich product attribution pinpoint ideal price points for KVIs, traffic-driving deals, and end-of-season markdowns. Automated recommendations and alerts simplify complex choices, freeing teams to focus on strategy while protecting margin and market share.


The result: higher sales, faster inventory turns, and smarter competitive moves—all powered by AI.

Key Takeaways

Optimize everyday, promo, and markdown prices in one engine

Unified data model links pricing to product and channel

Granular forecasts align price points to real demand

Automated alerts flag profit-boosting opportunities

ONE Platform drives speed and cross-team visibility

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More on Lifecycle Pricing

AI and Unified Data: Empowering Next-Generation Product and Shopper Intelligence

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Unify Data, Decisions, & Results: Inside the ONE Platform

Video Transcript


Win market share and maximize customer satisfaction without sacrificing margin. Digital Wave’s AI-native Lifecycle Pricing allows you to perfect your pricing at every stage of the product lifecyle.

The AI driven, analytical platform architected for the future ties pricing to all things product, across the omnichannel.

Built on a unified data model, price optimization, promotions, and markdown optimization share a single source of truth to ensure you are competitively priced on KVI items, drive high-traffic promotions, and clear inventory timely all while maximizing sales and profit.

Rich product attribution combined with the industry’s most granular forecasting capabilities ensure that every price point is aligned with your strategy and current market dynamics.

Automated, demand-driven price recommendations and profit-boosting alerts simplify complex decisions, while boosting profitability and enhancing team productivity.

Let’s collaboratively secure more market-share from your competitors.

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