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Watch How AI-Native Grocery Price Optimization Strengthens Margin and Shopper Value

Video Summary

Grocery retailers operate on razor-thin margins, yet many still price using outdated rules and disconnected tools. Digital Wave Technology’s AI-Native Price Optimization, powered by the ONE℠ Platform, delivers precise, real-time pricing recommendations for every SKU, channel, and shopper segment.


By connecting pricing with category management, promotions, and deal workflows, it ensures decisions are strategic, consistent, and competitive across physical stores and Ecommerce. The result: stronger margins, faster execution, and shopper-trusted value.

Key Takeaways

Optimizes base prices for every SKU, channel, and shopper segment using traditional AI, GenAI, and Agentic AI.

AI evaluates demand, competition, and shopper behavior to recommend the most effective price.

Pricing aligns with category management, promotions, and deal workflows with no manual rework.

Helps retailers price smarter and grow faster while delivering trustworthy value to shoppers.

Ensures consistent, strategy-aligned pricing across shelves, loyalty programs, and online experiences.

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More on Price Optimization

AI and Unified Data: Empowering Next-Generation Product and Shopper Intelligence

Parsing the Pricing Space: A Guide to Retail Pricing Solutions


Unify Data, Decisions, & Results: Inside the ONE Platform


Video Transcript

Grocery margins are tighter than ever.


Yet many retailers still rely on outdated rules, disconnected tools, and guesswork to set prices across stores, loyalty programs, and Ecommerce.


Digital Wave Technology’s AI-Native Price Optimization, powered by the ONE℠ Platform, changes that.


It uses native AI, GenAI, and Agentic AI to recommend optimal base prices for every SKU, channel, and shopper segment, balancing margin, competitiveness, and value perception.


Because it’s part of the ONE Platform, pricing connects seamlessly with category management, promotions, and deal workflows, ensuring every price aligns with strategy and real-time market conditions.


The result: faster execution, stronger margins, and shopper-trusted value at every shelf, both physical and digital.


Price smarter. Grow faster. Schedule your Grocery Price Optimization demo today.

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