Watch How to Plan Smarter, Sell More with AI-Native Promotion Planning
Video Summary
Digital Wave Technology’s AI-native Promotion Planning solution, part of the ONE℠ Platform, enables retailers and brands to execute profitable, high-traffic promotions across all channels.
Built on a unified platform, it connects vendor deals, pricing, promotions, and markdowns in one streamlined workflow. Teams benefit from automated processes, real-time calendars, and machine learning that powers the most effective offers. With advanced forecasting that considers cannibalization, halo, and cross-elasticity effects, promotions are planned with accuracy and impact.
AI-driven alerts ensure every campaign meets revenue, basket size, and category goals, driving smarter promotions and better outcomes.
Key Takeaways
Manage promotions, vendor deals, and pricing with a single AI-native engine for consistency and speed
Automate planning from creation through post-event analysis, improving efficiency and collaboration
Machine learning supports what-if scenarios and drives the most profitable promotional decisions
Forecasting factors in halo, cannibalization, and cross-elasticity for highly accurate promotional outcomes
Align promotions to item and category goals while delivering engaging, high-traffic experiences
Video Transcript
Drive high traffic promotions across the omni-channel with Digital Wave’s AI-native enterprise Promotion Planning and Optimization.
The AI driven, analytical platform architected for the future offers one source of truth with a single engine that drives promotions, vendor deals, regular prices, and markdowns.
A streamlined workflow, and calendar boosts team efficiency by automating the process from promo creation to post event evaluation.
Advanced AI machine learning drives the most profitable offers while supporting what-if scenarios to perfect your campaign and promotion planning strategy.
Increase basket size and revenue while meeting item and category objectives. AI driven alerts ensure your offers will drive maximum profit.
Rich product attribution combined with the industry’s most granular forecasting capabilities generate accurate promotional forecasts while combining cannibalization, halo, and cross-elasticity effects of regular retail and promotion pricing.
Delight customers with profitable and high traffic promotions!