Furniture Today: Designs Direct eyes scalability as it renews product data partnership

Read the original article in Furniture Today here.

PONTE VEDRA, Fla. — Designs Direct Creative Group has renewed its partnership with Digital Wave Technology, reinforcing the home décor company’s commitment to scalable and centralized technology for managing product data.

Digital Wave’s Product Information Management (PIM) platform will continue to serve as the central hub for Designs Direct‘s product data, supporting functions across design, merchandising, sourcing and quality assurance. The renewal underscores the platform’s role in enhancing speed, consistency and internal and external collaboration.

“Renewing our partnership with Digital Wave was an easy decision,” said Mitchell Heidrich, partner at Designs Direct. “Their PIM supports our unique processes and ensures we deliver the accurate, high-quality product data our partners expect.”

The PIM system manages attributes such as product details, image association, storefront requirements and vendor data. It leverages automated logic to power more than 600 data fields and includes custom exports to streamline communication with retail partners and vendors in both the U.S. and China.

“We’ve streamlined our product data workflow, from vendor inputs to retailer-ready exports,” said Taylor Roberts, product data specialist at Designs Direct. “Digital Wave’s PIM gives us the structure and flexibility we need to support growth without adding complexity.”

Based in Covington, Ky., Designs Direct Creative Group designs and manufactures exclusive home décor for more than 60 U.S. retailers. Founded in 2002, the company maintains a large owned artwork libraries in the country, adding more than 400 new designs weekly.